PROSPECTS AND OPPORTUNITIES
Further growth expected over the forecast period, driven by a broader consumer base
Current value sales of sports nutrition products in Argentina are projected to see ongoing growth throughout the forecast period. Consumption is anticipated to increase, spurred by demand among athletes, gym enthusiasts, fitness aficionados, and bodybuilders, as well as a growing adoption by non-traditional users.
Price hikes and shortages of protein may hamper growth to some extent
The issue of rising protein prices has intensified both locally and globally, with significant shortages reported in January and February 2025. This trend has also been observed among international manufacturers, who have increasingly prioritised high-value-added proteins and protein isolates with a 90% concentration – products priced substantially higher than the widely used WPCI protein (80% concentration) commonly found in whey protein offerings.
Non-protein sales will grow more rapidly as creatine is recommended by opinion leaders
Sports non-protein products are projected to benefit from significant growth in the creatine arena. This expansion will be supported by the Australian Institute of Sport Commission’s reclassification of creatine as a sports nutrition product, elevating its rating from B+ to A, as well as strong endorsements from industry experts.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Argentina?
- Which are the leading brands in Sports Nutrition in Argentina?
- How are products distributed in Sports Nutrition in Argentina?
- How has the regulatory and operating environment for Sports Nutrition changed in Argentina?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Argentina - Category analysis
KEY DATA FINDINGS
Robust current value growth in sports nutrition in 2025
Empresa De Nutricion Argentina leads, while Arcor enjoys significant dynamism with Raptor
Other non-grocery retailers leads sales, but e-commerce receives a boost
Further growth expected over the forecast period, driven by a broader consumer base
Price hikes and shortages of protein may hamper growth to some extent
Non-protein sales will grow more rapidly as creatine is recommended by opinion leaders
Consumer Health in Argentina - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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