PROSPECTS AND OPPORTUNITIES
Substitutes threaten NRT smoking cessation aids
NRT smoking cessation aids in Germany is expected to continue to see retail volume and value (constant 2025 prices) sales drop over the forecast period, albeit at a slower pace than in 2025. This weak performance is mainly due to the decline in the main category NRT gum, with growth anticipated in other areas of NRT smoking cessation aids.
Low investment category
It is considered unlikely that there will be any technological advances related to NRT smoking cessation aids over the forecast period. This is anticipated to lead to low investment and little innovation or new product development in the category.
NRT lozenges offer convenience and discreetness
The key formats are expected to remain NRT gum, lozenges, patches, inhalators and “other” NRT (such as sprays and microtabs). Outside of “other” NRT, NRT lozenges is set to see the highest increases in retail volume and value sales in 2025, This trend is anticipated to continue over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Germany?
- Which are the leading brands in NRT Smoking Cessation Aids in Germany?
- How are products distributed in NRT Smoking Cessation Aids in Germany?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Germany?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Germany - Category analysis
KEY DATA FINDINGS
Retail volume sales decline in 2025 as the consumer pool shrinks and alternatives gain traction
Few significant brands in NRT smoking cessation aids
Ongoing shift online for NRT smoking cessation aids
Substitutes threaten NRT smoking cessation aids
Low investment category
NRT lozenges offer convenience and discreetness
Consumer Health in Germany - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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