PROSPECTS AND OPPORTUNITIES
Pricing to continue to hinder demand
Except for NRT gum, which is available at a relatively low cost, NRT smoking cessation aids like patches are expensive. This is set to continue to pose a barrier to their expansion.
No significant new competitor is expected to emerge
It is highly unlikely that new competitors will enter the category, given its limited growth prospects. Furthermore, Johnson & Johnson’s strong and established Nicorette brand is synonymous with NRT smoking cessation aids in Greece.
Smoking prevalence is decreasing
The total number of smokers in Greece is in decline. Moreover, while smoking prevalence in Greece is relatively high compared to other Western countries, there has been a significant decrease among younger generations.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Greece?
- Which are the leading brands in NRT Smoking Cessation Aids in Greece?
- How are products distributed in NRT Smoking Cessation Aids in Greece?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Greece - Category analysis
KEY DATA FINDINGS
High retail price is an obstacle to retail volume growth
Nicorette remains the sole brand
Competition with new generation tobacco products remains high
Pricing to continue to hinder demand
No significant new competitor is expected to emerge
Smoking prevalence is decreasing
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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