PROSPECTS AND OPPORTUNITIES
Investment in new products, including NRT lozenges should help to capture consumer interest
The market for NRT smoking cessation aids in the Netherlands is expected to experience positive, albeit modest growth in constant value terms (2024 prices) during the forecast period. Such products face challenges due to the perception among many Dutch consumers that they are ineffective, compounded by the fact that most public health campaigns typically do not endorse or recommend these methods.
Aggressive anti-smoking measures will drive sales growth
One of the key drivers of growth for NRT smoking cessation aids in the Netherlands over the forecast period is expected to be the Dutch government's stringent anti-smoking measures. Excise duties on cigarettes, loose tobacco and cigars increased in April 2024, with the price of a packet of 20 cigarettes rising by EUR0.
Dutch consumers will seek out lower prices online
Dutch consumers are highly price-sensitive and often explore various retail channels to find the best deals. E-commerce has rapidly become the fastest-growing channel, offering numerous options for finding discounted prices and is expected to continue gaining market share, moving forward.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Netherlands?
- Which are the leading brands in NRT Smoking Cessation Aids in Netherlands?
- How are products distributed in NRT Smoking Cessation Aids in Netherlands?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in the Netherlands - Category analysis
KEY DATA FINDINGS
Ongoing consumer desire to quit smoking has positive impact on demand
Patches see upturn in demand as players invest in more innovative products
Haleon Netherlands BV maintains success through strong commitment to new product development and widespread distribution
Investment in new products, including NRT lozenges should help to capture consumer interest
Aggressive anti-smoking measures will drive sales growth
Dutch consumers will seek out lower prices online
Consumer Health in the Netherlands - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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