PROSPECTS AND OPPORTUNITIES
High smoking rates should sustain demand but category could face competition from Rx product
Sales of NRT smoking cessation aids are expected to see steady growth over the forecast period in value terms (at constant 2025 prices). Smoking prevalence among men in Thailand will remain elevated, providing a substantial target audience for sales of NRT smoking cessation aids over the forecast period.
Marketing and distribution will be key to growth
Leading players operating within NRT smoking cessation aids are keen to explore new formulations and delivery methods as they look to enhance the effectiveness and user experience then it comes to their products. They are also likely to continue investing in launching mass media marketing campaigns and activities encouraging people to quit smoking.
New Anti-Tobacco Laws should provide a boost to sales
The legislative focus will remain on strengthening the implementation of tobacco control laws and cessation services across all provinces of Thailand. This is likely to see a continued enforcement of Anti-Tobacco Laws in Thailand over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The NRT Smoking Cessation Aids in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of NRT Smoking Cessation Aids in Thailand?
- Which are the leading brands in NRT Smoking Cessation Aids in Thailand?
- How are products distributed in NRT Smoking Cessation Aids in Thailand?
- How has the regulatory and operating environment for NRT Smoking Cessation Aids changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for NRT Smoking Cessation Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
NRT Smoking Cessation Aids in Thailand - Category analysis
KEY DATA FINDINGS
High rate of smoking prevalence presents strong growth opportunities
The market remains consolidated despite the growing competition from niche brands
Pharmacies remain central to the path to quitting
High smoking rates should sustain demand but category could face competition from Rx product
Marketing and distribution will be key to growth
New Anti-Tobacco Laws should provide a boost to sales
Consumer Health in Thailand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
NRT Smoking Cessation Aids
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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