PROSPECTS AND OPPORTUNITIES
Following inflation, retail value growth will gradually slow over the forecast period
Strong value sales growth over the review period was fuelled by rampant inflation in the aftermath of the pandemic. As demand returned at pace following the removal of movement and travel restrictions, international and domestic supply chains were severely disrupted.
Brands react to the rising competition from private label ranges
The New Zealand economy is anticipated to strengthen by the end of 2025; however, in the interim, rising unemployment and inflation will continue to impact consumer purchasing behaviour. In this challenging environment, affordability will be a key driver of demand, particularly in the short term.
Health attributes drive innovations and communication campaigns
Across the forecast period, consumers will increasingly prioritise healthy ingredients, while many are dedicating more time and research to understanding nutrition. This trend aligns with a growing desire for health-conscious options, presenting a valuable opportunity for brands to promote healthier product lines and the associated benefits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in New Zealand?
- Which are the leading brands in Rice, Pasta and Noodles in New Zealand?
- How are products distributed in Rice, Pasta and Noodles in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in New Zealand - Category analysis
KEY DATA FINDINGS
Cooking at home leads to positive sales for pasta, rice and noodles
Asian demographics create new opportunities for noodle and rice brands
Convenience and bulk product formats drive sales of rice, pasta and noodles
Following inflation, retail value growth will gradually slow over the forecast period
Brands react to the rising competition from private label ranges
Health attributes drive innovations and communication campaigns
Staple Foods in New Zealand - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!