PROSPECTS AND OPPORTUNITIES
Pasta set to gain ground as a versatile, budget friendly meal option
As a highly budget-friendly food option supported by strong domestic production, pasta is projected to experience rapid retail volume growth throughout the forecast period. It caters to diverse consumers, offering everything from low-cost branded and private label products to added-value and premium options.
Innovations in pasta aligns with rising protein and health trends
Consumer preferences for pasta and noodles are expected to evolve, driven by a growing trend towards reducing carbohydrate intake and an increased interest in high-protein products. Many consumers actively seek alternatives offering lower carbohydrate content without sacrificing taste or texture.
Sustainable efforts continue as consumers migrate to eco-friendly brands
As sustainability concerns increased in Turkey, companies continue to develop eco-friendly policies and technologies. Reis Gida has taken a significant step by announcing the "Recycling, Returning to Nature" initiative which reflects its commitment to environmental responsibility and its determination to leave a cleaner world for future generations.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Turkey?
- Which are the leading brands in Rice, Pasta and Noodles in Turkey?
- How are products distributed in Rice, Pasta and Noodles in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Turkey - Category analysis
KEY DATA FINDINGS
Leading player Reis offers price freezers to support consumers during inflation
Eris produced Turkey's first vitamin-enhanced probiotic noodle
Innovative products that align with the rising health and wellness trend
Pasta set to gain ground as a versatile, budget friendly meal option
Innovations in pasta aligns with rising protein and health trends
Sustainable efforts continue as consumers migrate to eco-friendly brands
Staple Foods in Turkey - Industry Overview
Staple foods in 2024: The big picture
Key Trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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