COMPETITIVE LANDSCAPE
Minimal changes in competitive landscape due to limited category innovation
Rice Growers Ltd is the leading company in the rice, pasta and noodles category, being one of the most prominent manufacturers of rice available across major retailers. The company’s Sunrice brand is one of the few non-private label brands that is widely available across supermarkets.
Growing opportunities for private labels to retain new influx of customers
Private labels have a strong presence in rice, pasta and noodles category, having experienced consistent growth in the last five years. During this time of economic uncertainty, many consumers have switched to purchasing more private label products due to their lower price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Australia?
- Which are the leading brands in Rice, Pasta and Noodles in Australia?
- How are products distributed in Rice, Pasta and Noodles in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Australia - Category analysis
KEY DATA FINDINGS
Price-sensitive consumers seeking bulk value packs
Demand for staple carbohydrates strong amidst higher cost of living
Rice sees strongest growth, supported by interest in new cuisines
Steady growth forecast with consumer demand remaining consistent
Healthy options to keep category relevant to consumers in the long term
Demand for convenience to remain strong growth driver over forecast period
Minimal changes in competitive landscape due to limited category innovation
Growing opportunities for private labels to retain new influx of customers
Supermarkets leads sales of rice, pasta and noodles
E-commerce experiencing rapid growth as consumers shift to online grocery shopping
Staple Foods in Australia - Industry Overview
Private label benefits from rising price-sensitivity
KEY DATA FINDINGS
Economic conditions continue to weigh on consumers’ minds
Changing consumption habits
Essential status to provide resilience
Changing lifestyles and behaviours
Targeting budget conscious consumers
Retailers lead the market
Private label dynamism
Supermarkets is the dominant channel
Supermarkets is the dominant channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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