COMPETITIVE LANDSCAPE
Barilla remains the leader but comes under increasing private label pressure
While Newlat GmbH is set to be the leading company in rice, pasta and noodles with a portfolio including Birkel, Buitoni, and 3 Glocken, Barilla is expected to remain the leading brand. However, Barilla is set to see a continued decline in value sales during the year as competitive pressures intensify.
Hilcona creating new consumption occasions for chilled gnocchi
Hilcona is expected to be amongst the stronger performers in rice, pasta and noodles in 2025 as it benefits from its leadership in the chilled pasta category, where consumer demand for freshness and convenience have continued to drive growth. The rising popularity of gnocchi has played a key role in boosting category sales, supported by both innovation and rising household adoption of convenient meal solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Germany?
- Which are the leading brands in Rice, Pasta and Noodles in Germany?
- How are products distributed in Rice, Pasta and Noodles in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Germany - Category analysis
KEY DATA FINDINGS
Rising interest in convenience and freshness
Social media driven noodles power a category uptick
Chilled pasta benefits from evolution of consumer demand towards convenience and freshness
Convenience and health tilt the category upward despite near-term pressure
Protein and vegan-positioned lines may move from niche to mainstream
Social commerce and viral noodle trends fuel youth-driven growth
Barilla remains the leader but comes under increasing private label pressure
Hilcona creating new consumption occasions for chilled gnocchi
Discounters leads sales of rice, pasta and noodles, while online gains gradually via subscriptions
Hypermarkets struggling to remain competitive
Staple Foods in Germany - Industry Overview
Affordability, convenience, and health are primary considerations
KEY DATA FINDINGS
High levels of budget consciousness
Affordability and clarity prove key
Brands need to show clear, everyday benefits in face of strong private label competition
Private label to quickly mirror brand moves
Discounters to remain key, while online channel continues to develop
Major retailers lead
Simplicity and practicality are key to success
Discounters gaining share
E-commerce maintains significant growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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