COMPETITIVE LANDSCAPE
Suico maintains leadership through strong rice portfolio
Suico continues to lead rice, pasta and noodles in Bulgaria through its flagship Krina brand, which heads up the rice subcategory. The brand’s comprehensive product portfolio spans a wide price range and benefits from excellent distribution across all major channels.
Smaller players and private label ranges boost competition
VK Commerciale Europroduct remains highly dynamic through its Go-Tan brand, active in plain noodles. Although small and fragmented, the segment continues to attract growing consumer interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Bulgaria?
- Which are the leading brands in Rice, Pasta and Noodles in Bulgaria?
- How are products distributed in Rice, Pasta and Noodles in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Bulgaria - Category analysis
KEY DATA FINDINGS
Convenience, affordability and health innovation sustain momentum
Value growth underpinned by stable consumption and price trends
Noodles continues to lead overall growth
Convenience and cross-cultural appeal sustain growth
Health and wellness trends to influence innovation
E-commerce technology and store modernisation will enhance access
Suico maintains leadership through strong rice portfolio
Smaller players and private label ranges boost competition
Supermarkets leads, supported by accessibility and strong promotions
Retail e-commerce and discounters remain most dynamic
Staple Foods in Bulgaria - Industry Overview
Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
Retail prices continue to drive value growth in staple foods
Rising cost of living fuels price sensitivity and private label demand
Health, quality and convenience trends continue to shape industry dynamics
Retail price regulation and euro adoption to influence future growth
Plant-based expansion and convenience will sustain growth momentum
Private label expansion and e-commerce optimisation set to continue
Bella Bulgaria maintains leadership through strong multi-category presence
Smaller players target niche growth segments
Small local grocers retains leadership amid format diversification
E-commerce and discounters remain fastest-growing channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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