COMPETITIVE LANDSCAPE
ICA Sverige AB leads with private label range
ICA Sverige AB leads rice, pasta, and noodles with its private label range accounting for almost one-quarter of value sales. Its selection includes a range of trendy and convenient products including ICA Jasminris pre-cooked jasmine rice.
Bergqvists Bryggeridepå AB sees an uptick in value share
Bergqvists Bryggeridepå AB has witnessed an uptick in value share over 2025 due to marketing for the Samyang Ramen noodle brand in Sweden. The increasing demand for quick, easy-to-prepare meals aligns perfectly with the brand’s instant noodles.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Sweden?
- Which are the leading brands in Rice, Pasta and Noodles in Sweden?
- How are products distributed in Rice, Pasta and Noodles in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Sweden - Category analysis
KEY DATA FINDINGS
Swedes rely on rice, pasta and noodles for quick meal options
Relatively limited growth in this mature category
Instant noodles offer a quick meal that can be customised
Private label to champion the premiumisation trend
Health and sustainability will both factor in purchasing decisions
Emphasis on domestic products will remain strong
ICA Sverige AB leads with private label range
Bergqvists Bryggeridepå AB sees an uptick in value share
Locality and private label draws consumers to supermarket channel
Warehouse clubs and e-commerce grow from small base
Staple Foods in Sweden - Industry Overview
Brighter performance for staple foods
KEY DATA FINDINGS
Modest growth over 2025
Health and convenience to spearhead product development
Local product origin tempts Swedes
Premiumisation trend will support value growth
Health and wellness formulas to gain traction
Strategic efforts will step up a gear
Retailers hold strong position with private label
Dynamic growth for plant-based player Nordic Green Food AB
Supermarkets lead in the Swedish market
Costco expands in Sweden
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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