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More stable economic conditions enable stronger spending
Cooking ingredients and meals in Nigeria recorded a stronger performance in 2025 as modest economic stabilisation and easing inflationary pressure allowed for a small rebound in consumer spending. Although inflation remained high, a slower rate of currency depreciation brought more predictable pricing, leading to fewer sharp price hikes than the previous year. As a result, unit prices rose at a lower rate, and value growth, while still strong, reflected more balanced dynamics between pricing and volume. Import costs remained elevated, however, as foreign exchange constraints continued to impact raw materials and finished goods. In response, major manufacturers sought to limit further price increases by streamlining production, absorbing thinner margins, or investing in local sourcing. Consumers, having adapted to higher price levels since 2024, focused on prioritising essential cooking staples and smaller, more affordable pack sizes. The return of social events such as weddings, festivals, and family gatherings also supported retail activity, as Nigerians maintained their cultural emphasis on communal meals. These occasions sustained demand for key cooking essentials like edible oils, stock cubes and powders, and tomato-based ingredients, which remain the backbone of everyday and celebratory cuisine.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Nigeria?
- Which are the leading brands in Cooking Ingredients and Meals in Nigeria?
- How are products distributed in Cooking Ingredients and Meals in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Nigeria
More stable economic conditions enable stronger spending
KEY DATA FINDINGS
Innovation in blended products and convenience formats drives value
Smaller pack sizes sustain accessibility and broaden category reach
Steady category expansion supported by economic recovery and urbanisation
Competition, localisation, and innovation to define the next growth phase
Visibility, distribution, and digital access emerge as key strategic priorities
Nestlé Nigeria Plc maintains leadership through Maggi’s scale and trust
TGI Distri Ltd expands presence through affordable innovation
Local players leverage authenticity, affordability, and niche innovation
Traditional grocers remain dominant amid economic constraints
Supermarkets gain share as modern retail broadens appeal
E-commerce expands slowly but steadily as habits evolve
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Edible Oils in Nigeria
KEY DATA FINDINGS
Price increases soften and demand rises
Exchange rate pressures and informal imports shape market dynamics
Soy oil leads growth on health positioning and affordability
Economic recovery and population growth to sustain expansion
Health awareness fuels diversification into premium oil types
Competition and local sourcing to shape future affordability and innovation
PZ Wilmar maintains category leadership through Devon King’s
Chi Ltd’s Golden Terra builds brand equity through effective storytelling
Traditional retailers remain the cornerstone of distribution
Supermarkets broaden appeal but face economic headwinds
E-commerce grows slowly as consumers favour in-person purchasing
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Meals and Soups in Nigeria
KEY DATA FINDINGS
Import ranges face supply issues
Price moderation lifts volumes, but penetration remains shallow
Ready meals outpace soup in value terms, while usage occasions narrow
Recovery, urban lifestyles and modern retail to underpin gradual expansion
Health, authenticity and lighter labels can nudge premium trade-ups
Innovation, localisation and digital routes to shelf will do the heavy lifting
Unilever Nigeria sustains leadership through breadth, visibility and price discipline
Challenger brands and local ready-meal pioneers gain ground through relevance
Supermarkets set the pace for discovery and trusted cold-chain execution
E-commerce punches above its weight thanks to assortment depth and convenience
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Sauces, Dips and Condiments in Nigeria
KEY DATA FINDINGS
Local innovation fuels growth
Essential categories anchor growth amid ongoing economic strain
Affordable innovation and localisation expand consumer choice
Economic recovery and population growth to sustain expansion
Health awareness encourages reformulation and authenticity
Innovation and competition to intensify across subcategories
Nestlé Nigeria consolidates leadership through the enduring strength of Maggi
Vital Products and TGI Distri strengthen presence through innovation and affordability
Local entrants invigorate the market with niche concepts and traditional flavours
Traditional grocers maintain dominance through accessibility and affordability
Supermarkets expand reach among middle-income consumers
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Sweet Spreads in Nigeria
KEY DATA FINDINGS
Local players widen range of affordable products
Economic strain curbs demand, but local brands reframe affordability
Chocolate spreads lead growth as local players bring innovation and reach
Rising incomes and modern retail growth to underpin forecast expansion
Health positioning and authenticity to gain influence
Innovation and small formats to remain key growth drivers
Geurts maintains leadership in jams through heritage and availability
Ajrena Foods and new local entrants strengthen domestic competition
Traditional grocers sustain dominance through proximity and pack flexibility
Modern retail and e-commerce channels expand reach and variety
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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