Cooking ingredients and meals in 2024: The big picture
Prices of cooking ingredients and meals are recording a significant increase in 2024 due to inflation and the rising cost of production, transport and imported raw materials, including wheat, cacao, corn and seeds. This increase is impacting consumer demand, with several categories experiencing volume stagnation in the year.
Key trends in 2024
As a result of price increases, affordability is the key trend in 2024. There is strong demand for edible oils distributed by the government, which are significantly cheaper than private, packaged edible oils.
Competitive landscape
The local company Société Industrielle de Conserves Alimentaires de Medjez El Bab (SICAM) continues to lead cooking ingredients and meals in 2024 thanks to a strong distribution network covering all Tunisian territories, including modern and traditional grocery retailers, and a wide variety of products across both economic and standard price brackets. International brands and companies are also present in the market, especially in sauces, condiments, and speciality ingredients, bringing their expertise and diverse product offerings to cater to different culinary preferences.
Channel developments
Traditional grocery retailers remain the main channel in 2024; however, discounters are recording the fastest growth in cooking ingredients and meals, led by Aziza, indicating evolving consumer preferences and the rising demand for affordable products and a convenient shopping experience. The presence of discounters has brought added competition and diversity to the market, offering consumers alternative cooking ingredient and meals options.
What next for cooking ingredients and meals?
Despite rising input costs, demand for cooking ingredients is expected to remain stable over the forecast period. Inflation will persist, resulting in further price increases that will continue to impact consumer spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Tunisia?
- Which are the leading brands in Cooking Ingredients and Meals in Tunisia?
- How are products distributed in Cooking Ingredients and Meals in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Tunisia
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Tunisia
KEY DATA FINDINGS
Price hikes due to escalating cost of imported seeds
Ministry of Trade introduces new affordable olive oil brand
Small grocery retailers lead the distribution of edible oils, being the exclusive distributors of subsidised oil
Rising prices will continue to present a challenge
Ministry of Trade’s new olive oil and products with added health benefits provide opportunities for growth
Rising health consciousness will drive demand for sunflower oil
Meals and Soups in Tunisia
KEY DATA FINDINGS
Significant price increases impact demand in 2024
Foreigners and innovation drive growth of shelf stable ready meals
Glass jars packaging dominates shelf stable ready meals
Inflation and declining purchasing power will remain key challenges
Increasingly busy lifestyles will support growth of convenient ready meals
Lack of innovation, promotion, and advertising limits growth potential of dry soup
Sauces, Dips and Condiments in Tunisia
KEY DATA FINDINGS
Price increases drive switch to more affordable products in 2024
Herbs and spices benefits from shift to packaged products and increased availability
Innovative 2024
Local players to launch more affordable products to mitigate the challenge of price increases
Convenience and barbecue trends will influence consumers’ choices
Herbs and spices set to benefit from increased availability and variety
Sweet Spreads in Tunisia
KEY DATA FINDINGS
Price increases force consumers to change purchasing habits
Rising demand for honey due to focus on packaging, branding and targeted advertising
Increasing interest in healthy products and unique flavours
Introduction of more affordable products and promotions to support sales amid price increases
Growing opportunity for sweet spreads in the foodservice sector
Surge in honey demand set to continue
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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