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Sales benefit from unit price stabilisation
Cooking ingredients and meals in Croatia recorded a solid value increase in 2025 as prices broadly stabilised and volumes rebounded across several categories. After years of inflationary strain, unit prices softened for key staples such as sunflower oil and mainstream sauces, aided by VAT relief and a continuing retail price cap on one-litre sunflower oil. Olive oil remained structurally expensive, while cocoa prices sustained pressure on chocolate spreads. The result was slower price growth than in previous years, with clearer signs of volume recovery, particularly in shelf-stable meals and pantry sauces.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Croatia?
- Which are the leading brands in Cooking Ingredients and Meals in Croatia?
- How are products distributed in Cooking Ingredients and Meals in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Croatia
Sales benefit from unit price stabilisation
KEY DATA FINDINGS
Trade dynamics and input volatility shape the competitive landscape
Tourism boosts shelf-stable meals and convenience lines
Quality control and provenance gain importance
Steady growth outlook led by sauces, meals and convenience innovation
Domestic production investments reinforce competitiveness
Modern retail and digital fulfilment drive future channel dynamics
Podravka consolidates leadership through investment and innovation
Fortenova Grupa drives fastest growth through pricing strategy and brand agility
Private label performance remains mixed but strategically important
Supermarkets consolidate leadership through range, promotions and tourist reach
E-commerce accelerates as digital habits deepen
Retail outperforms foodservice as at-home and tourist consumption dominate
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Edible Oils in Croatia
KEY DATA FINDINGS
Health and provenance key factors for consumers
Olive oil retains premium leadership despite easing prices
Steady value gains expected as pricing stabilises and local capacity strengthens
Health and wellness continue to define consumer priorities
Policy measures and origin protection reinforce stability and trust
Zvijezda consolidates leadership through scale, pricing and wellness positioning
Fortenova Grupa emerges as the most dynamic player through private label expansion
Supermarkets dominate as price, range and convenience align
E-commerce gains traction as producers and tourists drive online repeat sales
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Meals and Soups in Croatia
KEY DATA FINDINGS
Demand for convenient products with a long shelf-life benefits sales
Broader convenience trend and upgraded formulations drive category expansion
Shelf-stable ready meals set the pace for value growth
Stable expansion expected as convenience, health and tourism continue to reinforce demand
Health and wellness continue to shape product innovation and consumer preferences
Digitalisation and smart manufacturing to accelerate innovation cycles
Podravka strengthens leadership through breadth, innovation and digital engagement
Lidl Hrvatska gains share through price leadership and tourist familiarity
Supermarkets dominate as range depth and accessibility drive value share
Online retail gains momentum as pantry formats suit delivery and reordering
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Sauces, Dips and Condiments in Croatia
KEY DATA FINDINGS
More stable pricing with growth supported by innovation
Promotional intensity limits value upside as innovation broadens the offer
Mustard emerges as the most dynamic growth contributor in 2025
Steady, innovation-led growth expected as pricing stabilises and quality improves
Health and wellness trends centre on simpler, cleaner formulations
Processing and packaging upgrades transform production efficiency and sustainability
Zvijezda consolidates leadership through portfolio strength and disciplined pricing
Podravka delivers fastest growth on innovation and capacity expansion
Supermarkets dominate as range depth and promotional activity anchor sales
Online retail accelerates as convenience and discoverability enhance penetration
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Sweet Spreads in Croatia
KEY DATA FINDINGS
Tourist demand and shift away from home production boost sales
Jams and preserves outperform as affordability and convenience drive usage
Continued category expansion driven by fruit-forward innovation and steady breakfast habits
Health and wellness trends favour naturalness and simple, recognisable ingredients
Regulatory reform to raise transparency and quality benchmarks across the category
Podravka consolidates leadership through breadth, innovation and brand heritage
Private label and regional premium players gain momentum through affordability and authenticity
Supermarkets dominate as core breakfast and snacking occasions drive sales
E-commerce accelerates as repeat orders and tourism extend reach
Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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