Cooking ingredients and meals in Ghana performed well in 2024. However, higher prices in an inflationary climate, the presence of substitutes, such as unpackaged and fresh alternatives, albeit with seasonal limitations, and logistics/distribution issues hindered demand.
Cooking ingredients and meals in 2024: The big picture
Price remained a pivotal shaper of consumer choices in cooking ingredients and meals in Ghana during 2024. Consumers persisted in leaning towards more affordable brands and economical products.
Country background
People living in rural areas tend to eat two main meals per day; these are usually quite heavy, especially for manual workers like farmers. Many people in rural areas have direct access to locally cultivated fresh food, so they eat relatively little packaged food.
Socioeconomic trends
Ghanaians continued to face high inflationary pressure on prices of cooking ingredients, most notably in terms of imported brands. This has sparked intense competition among brand owners, prompting the introduction of new, more affordable options.
Logistics/infrastructure
The informal market is seeing fast growth in sales of cooking ingredients and meals. The majority of Ghanaians purchase their cooking ingredients in the informal channel and via traditional market places.
What next for cooking ingredients and meals?
Improved agricultural methods are expected to decrease the seasonality aspects of shopping for cooking ingredients and drive retail volume and value sales. The local production of cooking ingredients is expected to increase, although imported brands will remain important.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Ghana?
- Which are the leading brands in Cooking Ingredients and Meals in Ghana?
- How are products distributed in Cooking Ingredients and Meals in Ghana?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ghana?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Ghana
Cooking ingredients and meals in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for cooking ingredients and meals?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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