Cooking ingredients and meals in 2024: The big picture
Cooking ingredients and meals in Serbia in 2024 is expected to register healthy current value growth, though volume growth is expected to be marginal. While inflation has eased considerably, after several years of significant price rises, consumers continue to be price sensitive.
Key trends in 2024
Though inflation has eased, consumers continue to be price sensitive, after several years of price hikes. In response, players continue to offer frequent discounts and promotions to support volume sales.
Competitive landscape
Local players having a large foothold within cooking ingredients and meals. This is expected to strengthen even further in 2024, as authorities imposed restrictions on food imports in March 2024, which is due to last for a period of nine months at least.
Channel developments
Modern grocery retailers account for most value sales, and in particular supermarkets, which account for a quarter of value sales. Hypermarkets and discounters are also significant channels, and discounters have gained significant value share over the review period.
What next for cooking ingredients and meals?
Cooking ingredients and meals will register moderate constant value growth and minimal volume growth over the forecast period. While inflation will continue to ease, consumers will remain price sensitive, and this will benefit private label.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Serbia?
- Which are the leading brands in Cooking Ingredients and Meals in Serbia?
- How are products distributed in Cooking Ingredients and Meals in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Serbia
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Edible Oils in Serbia
KEY DATA FINDINGS
Steep volume decline due to removal of price restrictions
Olive oil strongest performer
Private label gains further value share
Further volume decline for sunflower oil.
Consumers continue to be highly price sensitive
Local players gain further value share
Meals and Soups in Serbia
KEY DATA FINDINGS
Very healthy value and volume growth for frozen ready meals.
Increasing vegetarian options
Carnex holds on to top spot
Frozen ready meals continue to perform
Private label an increasing threat
Increasing scrutiny of ingredients
Sauces, Dips and Condiments in Serbia
KEY DATA FINDINGS
Positive volume growth in 2024
Herbs and spices performs well
Ketchup and mayonnaise leading table sauces
Moderate growth over forecast period
More adventurous consumers seek new flavour choices in table sauces
Clean ingredients increasingly important
Sweet Spreads in Serbia
KEY DATA FINDINGS
Minimal volume growth in 2024
Fall in volume sales for chocolate spreads
Growing concerns regarding high sugar content
Moderate growth over forecast period
Peanut butter registers highest volume growth
Increasing demand for healthier options
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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