No sugar and natural claims are prominent in soft drinks. Singaporean consumers are drawn to premium soft drinks with health and wellness claims. Players have worked on creating low sugar soft drinks in palatable flavours to entice consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Singapore?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Singapore?
- Which are the leading brands in HW Soft Drinks in Singapore?
- How are products distributed in HW Soft Drinks in Singapore?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Singapore - Category analysis
KEY DATA FINDINGS
Health and wellness claims support soft drinks
Nutri-Grade labelling and advertising bans impact soft drinks
Heavy focus on no sugar claims
Consumers seek out premium lines with natural claims
Demographic shifts creates some challenges for sweet soft drinks
Numerous products with natural claims emerge in the foodservice channel
Government campaigns to promote low sugar trend
Health and Wellness in Singapore - Industry Overview
Strong priority on health and wellness claims
Growing reliance on health claims to inform product choices
Natural trend is prominent in most categories
Sophisticated demands regarding health claims
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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