PROSPECTS AND OPPORTUNITIES
Nutri-Grade system expanded to the foodservice channel with players working to achieve an improved rating
Singapore’s new Nutri-Grade regulations which came into force on 30 December 2022 are expected to continue influencing demand and new product development across soft drinks over the forecast period. While low sugar or reformulated variants of carbonates may conform with this standard, most still contain sweeteners which prevents them from achieving a Grade A rating.
New regulations and rising health concerns present challenges and opportunities for sports drinks
Better for you products are likely to benefit from a continued desire among Singaporeans to reduce consumption of products that are high in salt, fat or sugar, as these three ingredients are linked to cases of stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, therefore offers further growth potential over the forecast period, supported by both government regulations through its Nutri-Grade system, and rising awareness among consumers of the impact of high sugar intake on their health and wellbeing.
Juice expected to see an increased focus on re-establishing it as a healthy soft drinks option
Consumers in Singapore are increasingly conscious of the role diet plays in their health and this is increasingly informing their purchasing decisions, including when it comes to soft drinks. However, this focus is not simply based on a desire to feel and be healthy, but also to look healthy.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Singapore?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Singapore?
- Which are the leading brands in HW Soft Drinks in Singapore?
- How are products distributed in HW Soft Drinks in Singapore?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Singapore - Category analysis
KEY DATA FINDINGS
Players turn to smaller pack sizes and new product development in response to the new Nutri-Grade system
Sales of natural soft drinks thriving in Singapore thanks to healthier image and new product development
Lactose free growth driven by interest in particular diets
Nutri-Grade system expanded to the foodservice channel with players working to achieve an improved rating
New regulations and rising health concerns present challenges and opportunities for sports drinks
Juice expected to see an increased focus on re-establishing it as a healthy soft drinks option
Health and Wellness in Singapore - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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