COMPETITIVE LANDSCAPE
Legacy brands continue to lead the field
Patanjali Ayurved, with its Nutrela brand, increased its retail value share in 2025 to consolidate its leading position in processed meat, seafood and alternatives to meat in India at the end of the review period. Adani Wilmar, with its Fortune brand, remained the second-ranked player, despite a drop in retail value share.
Digital-first brands gain momentum among young, tech-savvy urban consumers
While established legacy brands lead the field, the competitive landscape is swiftly evolving due to the rise of digital-first brands. These new entrants benefit from the utilisation of online platforms and targeted digital marketing strategies to attract consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in India?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in India?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in India - Category analysis
KEY DATA FINDINGS
Health and convenience trends stimulate category growth
Protein-focused value proposition drives robust demand for soya chunks
Frozen processed poultry rides strong health perception to post the fastest retail value sales growth in 2025
Strong retail volume and value growth forecast is driven by health-focused propositions
Modern retail formats and government initiatives to drive the penetration of frozen products
Processed meat and seafood consumption to remain an urban phenomenon
Legacy brands continue to lead the field
Digital-first brands gain momentum among young, tech-savvy urban consumers
Small local grocers enjoy wide reach to dominate the landscape
Quick-commerce platforms fuel robust growth for e-commerce
Staple Foods in India - Industry Overview
Rice remains central to staple foods’ performance
KEY DATA FINDINGS
Convenience is a consumption driver
Consumers look for nutritional value
Pursuit of wellness covers a myriad of aspects in staple foods
Further fast retail value growth projected for staple foods
Modern channels to increase the pressure on small local grocers
Government regulations to improve transparency and affordability
The competitive landscape remains highly fragmented
Health consciousness increases the focus on brands offering quality, transparency and minimal processing
Small local grocers enjoy unmatched last-mile connectivity
Large modern grocery retailers and e-commerce increase their weight in staple foods distribution
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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