COMPETITIVE LANDSCAPE
Local company ManorThon holds on to commanding lead
Local company ManarThon continued to have a commanding lead, accounting for a quarter of value share. It offers a wide range of shelf stable tuna and sardines in both economy and premium segments, which are available in both traditional and modern grocery retailers, which leads to high brand awareness.
Benkalia gains most value share
Benkalia, the distributor of the brand Thon La Goulette gained the most value share in 2025. With rising prices for shelf stable tuna, it launched several economy products, which was appreciated by price sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Tunisia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Tunisia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Tunisia - Category analysis
KEY DATA FINDINGS
Shelf stable seafood account for most volume sales
Increased value sales in 2025
Frozen processed red meat gains most value share
Healthy outlook over forecast period
More focus on highlighting health benefits
Affordability remains key
Local company ManorThon holds on to commanding lead
Benkalia gains most value share
Small local grocers continue to dominate
Discounters gain most value share
Staple Foods in Tunisia - Industry Overview
Old reliables continue to be popular
KEY DATA FINDINGS
Modest volume growth as inflations slow
Rising health consciousness has growing influence
Less mature segments register higher value growth
Further growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
ManarThon SA benefits from attractive prices and wide distribution
Competitive landscape increasingly fragmented
Small local grocers continue to dominate
Discounters gain most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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