COMPETITIVE LANDSCAPE
Mercadona leads amid broader private label expansion
Mercadona remains the leading retailer in Spain, with strong market influence and a continued focus on private label. The retailer is expanding its assortment of packaged processed meat and seafood, prioritising high-rotation products.
Plant-based innovation shapes competitive dynamics
Foods for Tomorrow (NBO of Heura) – a major producer of plant-based meat in Spain - is posting solid growth in 2025, bolstered by the recovery of meat and seafood substitutes and a strong pipeline of innovations. In 2025 the company has launched its Tex-Mex-style bites, developed to replicate traditional Mexican flavours - an increasingly popular cuisine in Spain.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Spain?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Spain?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Spain - Category analysis
KEY DATA FINDINGS
Consumers seeking convenient, high quality and natural products
Premiumisation, health focus and convenience support growth in 2025
Meat and seafood substitutes drives overall category expansion
Premiumisation and evolving flexitarian habits sustain future growth potential
High-protein launches and food tech investment to drive product development
Labelling debate underscores tensions between meat and plant-based sectors
Mercadona leads amid broader private label expansion
Plant-based innovation shapes competitive dynamics
Supermarkets leads though struggles to maintain share
E-commerce posts fastest rise, stealing share from supermarkets in 2025
Staple Foods in Spain - Industry Overview
Maturity counterbalanced by population growth and rise in tourism
KEY DATA FINDINGS
Tourism recovery and premiumisation support value growth amid cost pressures
Frozen fruit leads growth as convenience and versatility drive demand
Natural ingredients and high-protein innovation shape product development
Health focus and flexitarian diets to influence future consumption patterns
Convenience, cultural diversity and targeted innovation will drive growth
Private label leadership and omnichannel expansion to shape future retail dynamics
Mercadona leads through private label Hacendado
La Cuerva sees rapid growth in frozen fruit
Proximity formats and discounters strengthen competition in retail
E-commerce and quick commerce expand as consumers embrace hybrid shopping
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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