COMPETITIVE LANDSCAPE
Akova Group maintains lead thanks to wide portfolio and strong distribution
Akova Group doo is the leading player in processed meat, seafood and alternatives to meat, also topping the overall brand list with Ovako. It is one of only two players holding a double-digit company share, with the other being Argeta doo with its namesake Argeta brand.
Zlatiborac benefits from an expanded presence, strong innovation, and a focus on sustainability
Zlatiborac doo is showing the strongest company growth in the category, despite only holding a marginal share with its namesake Zlatiborac brand. The company has expanded its presence through processed meat products, which are increasingly positioned as high-protein options for modern habits.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Bosnia and Herzegovina?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Bosnia and Herzegovina?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Bosnia and Herzegovina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
A fairly stable performance with baseline demand supporting low volume and high prices supporting stronger value growth
Value growth supported by inflation pushing up the price of meat
Frozen processed seafood benefits from affordability and convenience
Positive sales will continue, with convenience expected to remain a key sales driver
Health and wellness trends inspire high-protein options
Potential for prices to stabilise over the forecast period
Akova Group maintains lead thanks to wide portfolio and strong distribution
Zlatiborac benefits from an expanded presence, strong innovation, and a focus on sustainability
Small local grocers remains the leading channel, with supermarkets a close second
Retail e-commerce continues overall growth trend from a low base
Staple Foods in Bosnia and Herzegovina - Industry Overview
Positive sales continue, with value supported by high prices and volume meeting baseline demand
KEY DATA FINDINGS
Essential nature of products in staple foods supports ongoing demand
Health and wellness trends continue to influence product innovations and purchasing behaviours
Various sustainability trends noted in staple foods
Ongoing positive sales supported by baseline demand and elevated prices
A dual focus on health and wellness and cost efficiency expected
Costs remain under pressure and government price controls remain
Artisanal producers lead staple foods, thanks to cultural relevance of fresh bread and pastries
Zlatiborac shows strongest growth thanks to premium processed meat and innovative packaging solutions
Small local grocers remains the leading channel, albeit with supermarkets in hot pursuit
Retail e-commerce sees strong growth from a low base
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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