COMPETITIVE LANDSCAPE
Company performances strongly dependent on marketing strategies to capture incremental demand
Ayamas Food Corp Sdn Bhd is set to be the leading player in processed meat, seafood and alternatives to meat in 2025. The company’s leadership is anchored in its strong brand equity, wide distribution network, and trusted halal certification, which continue to resonate with Malaysian households.
Tropical Consolidated Corp expanding aggressively in shelf stable seafood
Tropical Consolidated Corp Sdn Bhd is expected to be the most dynamic company overall in 2025, driven by its aggressive expansion in shelf stable seafood. The company has gained an advantage by taking share from category leader, A Clouet & Co (KL) Sdn Bhd, due to improved shelf visibility and wider distribution in shelf stable seafood across both modern trade and traditional channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Malaysia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Malaysia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Malaysia - Category analysis
KEY DATA FINDINGS
Competition from fresh products constrains growth
Convenience and affordability are key factors in consumer purchasing decisions
Processed seafood offers low-cost source of protein
Shelf stable seafood benefits from increased affordability through aid redemption, while other categories face challenges from home cooking competition
Regulatory update will push for reformulation, while government will play crucial role in maintaining product affordability
Rising interest in plant-based foods
Company performances strongly dependent on marketing strategies to capture incremental demand
Tropical Consolidated Corp expanding aggressively in shelf stable seafood
Shelf space and brand offer support hypermarkets’ position as leading distribution channel
Supermarkets benefits from proximity and brand offer
Staple Foods in Malaysia - Industry Overview
Affordability remains key
KEY DATA FINDINGS
Government aid proves important in maintain sales
Consumers remain price sensitive
Subsidies to remain important
New product development to attract consumers
Strong focus on value for money
Serba Wangi out in front
Emborg benefiting from focus on quality and distribution through modern grocery retailers
Changes in competitive landscape as brands withdraw from market
Small local grocers remains key distribution channel
Supermarkets seeing strong growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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