PROSPECTS AND OPPORTUNITIES
Category expected to see growth as incomes rise
Retail sales of processed meat, seafood, and alternatives will progressively improve in volume terms during the forecast period. Rising disposable incomes will boost growth as the Malaysian government attempts to address cost-of-living changes by creating new job opportunities and improving wages.
Local manufacturers will continue to face production challenges
Over the forecast period, local producers will continue to face squeezed profit margins due to high operational costs. In frozen poultry, for example, the country’s reliance on imported chicken feed, the supply of which continues to be affected by the ongoing war in Ukraine, will have an impact on production costs.
Meat and seafood alternatives welcome shelf stable options
Given the rising consumer interest in plant-based, vegetarian and flexitarian diets, there will be considerable scope for the further development of frozen meat and seafood substitutes over the forecast period. Plant-based meats are lower in saturated fat and cholesterol compared to traditional meat products and have a lower impact on the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Malaysia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Malaysia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Malaysia - Category analysis
KEY DATA FINDINGS
Modest growth for processed meat, seafood and alternatives to meat in 2024
Domestic players face numerous challenges in 2024
Frozen meat and seafood substitutes flourish in 2024 thanks to new product development
Category expected to see growth as incomes rise
Local manufacturers will continue to face production challenges
Meat and seafood alternatives welcome shelf stable options
Staple Foods in Malaysia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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