COMPETITIVE LANDSCAPE
Titus leads with strong reach and brand equity as the competition intensifies
Unimer Groupe continued to lead processed meat, seafood and alternatives to meat in Nigeria in 2025, despite a downward trajectory in terms of retail value share. The company’s offerings enjoy a wide presence, while its Titus brand has strong brand equity in the market.
Local players make gains with lower prices and strong availability
In an environment of high inflation and high price rises, local producers Chi Farms Ltd and Zartech Ltd registered the highest retail value share growth in processed meat, seafood and alternatives to meat in 2025. These companies maintained a lower rate of price increases than international brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Nigeria?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Nigeria?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Nigeria - Category analysis
KEY DATA FINDINGS
Weak consumer spending power dampens the demand for non-essential products
Products become occasional consumption items in a tough economic situation
Shelf stable seafood and frozen processed poultry benefit from lower prices
Rebound in consumption anticipated as the economy recovers
Healthier options and alternatives to gain traction
The competitive and distribution landscapes are set to see changes
Titus leads with strong reach and brand equity as the competition intensifies
Local players make gains with lower prices and strong availability
Small local grocers continue to meet the needs of consumers
Modern retail channels gain ground and momentum
Staple Foods in Nigeria - Industry Overview
Slower price increases push a rebound in demand
KEY DATA FINDINGS
Focus on essentials and affordability in a still tough economic situation
Bokku! emerges with a good quality, economy-based offer
Health concerns play a growing role in consumers’ purchasing decisions
Improving economic conditions to boost the demand for staple foods
Strong company activity to develop and grow staple foods in Nigeria
Ongoing gradual shift to modern retail channels
Local companies dominate the competitive landscape
Local companies invest to make gains
Small local grocers dominate despite increasing competition from modern retail formats
Foodservice benefits from easing inflation and a consistent customer base
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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