COMPETITIVE LANDSCAPE
Atria Suomi Oy maintains its leadership in 2025, supported by ongoing product innovation
In 2025, Atria Suomi Oy remained the leading company in Finland’s processed meat, seafood, and alternatives category, despite a slight loss in share. The company’s leadership is driven by excellent distribution, a wide portfolio of trendy and innovative offerings, and strong consumer trust as a domestic brand.
MeEast Food Tech Oy records strong growth through plant-based innovation in Finland
In 2025, MeEast Food Tech Oy emerged as the most dynamic company in processed meat, seafood and alternatives to meat, driven by its rapidly expanding Muu brand. The brand’s success comes from combining competitive pricing with on-trend product launches, allowing it to reach a wider consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Finland?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Finland?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Finland - Category analysis
KEY DATA FINDINGS
Health, sustainability and convenience impact the performance of processed meat, seafood and alternatives to meat
Processed meat, seafood and alternatives to meat face declining sales amid health, cost and sustainability concerns
Chilled meat and seafood substitutes drive dynamic growth, boosted by innovation, sustainability and broad consumer appeal
Premiumisation, innovation and convenience are set to drive growth across the forecast period
Health and wellness innovations are set to drive product development across meat and seafood categories
There is set to be growing demand for locally sourced meat, seafood and alternatives to meat in Finland
Atria Suomi Oy maintains its leadership in 2025, supported by ongoing product innovation
MeEast Food Tech Oy records strong growth through plant-based innovation in Finland
Supermarkets leads distribution through offering a wide and diverse product selection
Retail e-commerce drives growth in processed meat, seafood and alternatives to meat
Staple Foods in Finland - Industry Overview
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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