COMPETITIVE LANDSCAPE
Static competitive landscape as private labels maintain strong position in the market
Private labels are performing strongly in the processed meat, seafood and alternatives to meat category, with Coles’ eponymous private label having the highest share of all brands in the Australian market and Aldi being the leading player in the category. Processed meats are a staple food for many consumers as they provide a convenient way to add more protein into the diet, with deli meats having many applications in the kitchen.
Simplot Australia benefiting from demand for less expensive sources of protein
The competitive landscape is not seeing any significant changes, but Simplot Australia is set to be the amongst the most dynamic companies in processed meat, seafood and alternatives to meat in 2025. One of the company’s most important lines within the category is its range of shelf stable seafood under the John West label.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Australia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Australia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Australia - Category analysis
KEY DATA FINDINGS
Plant-based diet trends shapes sales
Processed meat, seafood and alternatives to meat maintains healthy demand
Evolving health trends dampen demand for highly processed meat and seafood substitutes
Category performance set to benefit from increase in consumer spending
Consumer perception of processed food a key challenge for the category
New product development in focus in a highly competitive space
Static competitive landscape as private labels maintain strong position in the market
Simplot Australia benefiting from demand for less expensive sources of protein
Less consolidated retail landscape
E-commerce continues to gain share amidst static channels of distribution
Staple Foods in Australia - Industry Overview
Private label benefits from rising price-sensitivity
KEY DATA FINDINGS
Economic conditions continue to weigh on consumers’ minds
Changing consumption habits
Essential status to provide resilience
Changing lifestyles and behaviours
Targeting budget conscious consumers
Retailers lead the market
Private label dynamism
Supermarkets is the dominant channel
Supermarkets is the dominant channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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