COMPETITIVE LANDSCAPE
Private label leads as retailers win on range and readiness
Aldi Einkauf GmbH & Co oHG is set to be the leading company in in processed meat, seafood and alternatives.to meat in 2025.
Private label segment responds to consumer needs
While the leading private label players are set to lose share in 2025, smaller retailer brands are expected to be amongst the most dynamic brands in processed meat, seafood and alternatives to meat during the year. Overall, the private label segment has moved fastest on what shoppers have wanted most: quick-to-use chilled products for weeknights, milder marinades and seasonings, and cleaner ingredient lists.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Germany?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Germany?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Germany - Category analysis
KEY DATA FINDINGS
Increased consumer conservatism in price and taste
Affordable proteins and simple labels guide shopper choices
Meat and seafood substitutes expanding
Poultry and simple seafood sustain demand while plant-based segment grows steadily
Cleaner labels, leaner recipes, and simple formats guide choices
Rules, data tools, and markdowns drive efficient, sustainable growth
Private label leads as retailers win on range and readiness
Private label segment responds to consumer needs
Discounters lead on price, reach and chilled availability
E-commerce continues to expand
Staple Foods in Germany - Industry Overview
Affordability, convenience, and health are primary considerations
KEY DATA FINDINGS
High levels of budget consciousness
Affordability and clarity prove key
Brands need to show clear, everyday benefits in face of strong private label competition
Private label to quickly mirror brand moves
Discounters to remain key, while online channel continues to develop
Major retailers lead
Simplicity and practicality are key to success
Discounters gaining share
E-commerce maintains significant growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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