COMPETITIVE LANDSCAPE
K&N's Foods continues to lead sales
K&N's Foods (Pvt) Ltd is set to remain the leading player in processed meat, seafood and alternatives in Pakistan in 2025. As one of Pakistan’s oldest and most trusted brands, K&N’s diverse product portfolio includes whole chickens, premium boneless meat, ready-to-cook items, and fully cooked options such as sausages, kababs, cold cuts, and tea-time snacks.
Sabirs’ Group expands reach through affordable, hygienic ready-to-cook solutions
Domestic player Sabirs’ Group is poised to be the most dynamic performer in 2025, driven by the expanding reach of its Sabroso brand across both urban and semi-urban markets. Sabroso’s portfolio includes a wide range of ready-to-cook chicken products such as nuggets, strips and kebabs, catering to evolving household meal preferences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Pakistan?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Pakistan?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Pakistan - Category analysis
KEY DATA FINDINGS
Heading
Convenience drives expansion of processed meat, seafood, and alternatives
Frozen processed seafood leads growth
Growth of private label to fuel expansion
Rising focus on health and hygiene will facilitate shift towards packaged offerings
Cold chain advancements will unlock new growth opportunities
K&N's Foods continues to lead sales
Sabirs’ Group expands reach through affordable, hygienic ready-to-cook solutions
Small local grocers remain important despite growth of modern retail
E-commerce continues to gain ground
Staple Foods in Pakistan - Industry Overview
Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
Convenience and urbanisation drive robust growth
Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
Affordability remains key as local production expands
Changing lifestyles and retail formalisation will drive growth
Competition will intensify as players expand their portfolios and invest in geographical expansion
Health and wellness trend will gain traction in urban areas
Engro leads fragmented landscape
Matco gains share at expense of smaller competitors
Small local grocers face growing competition from modern trade
E-commerce shows rapid expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
-
-
- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
-
- Chilled Processed Red Meat
- Chilled Processed Poultry
-
- Frozen Processed Red Meat
- Frozen Processed Poultry
-
-
- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
-
- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!