PROSPECTS AND OPPORTUNITIES
Traditional consumption habits and convenience appeal will support steady demand
Processed meat, seafood and alternatives to meat is expected to see retail volume sales increase at modest but steady rates throughout the forecast period. While growth prospects will be constrained by maturity and the further shrinking of North Macedonia’s population, the resilience of traditional consumption habits and the strong appeal these products have in terms of convenience should ensure overall demand remains reasonably stable.
Chilled and frozen processed seafood likely to witness greater premiumisation
Chilled and frozen processed seafood are predicted to remain the best performers in retail volume growth terms over the forecast period. They will continue to benefit as health concerns make more Macedonians inclined to eat red meat less frequently or cut it from their diets completely.
Shelf stable processed red meat expected to be the weakest performer
Shelf stable processed red meat is expected to be the slowest developing category in retail volume growth terms over the forecast period. Sales will continue to be depressed by the increasing tendency of Macedonians to reduce consumption of red meat for the sake of their health.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in North Macedonia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in North Macedonia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in North Macedonia - Category analysis
KEY DATA FINDINGS
Overall demand rises but maturity and population decline continue to temper growth
Chilled and frozen processed seafood are the best performing categories
Level of new product development activity remains high
Traditional consumption habits and convenience appeal will support steady demand
Chilled and frozen processed seafood likely to witness greater premiumisation
Shelf stable processed red meat expected to be the weakest performer
Staple Foods in North Macedonia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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