Looking at the forecast for the next five years, retail volume sales of processed meat, seafood and alternatives to meat in Japan are expected to decrease, with retail current value sales increasing slightly, although a negative CAGR is expected in value terms at constant 2023 prices.
While overall processed meat, seafood and alternatives to meat is set to continue to decline in retail volume terms, frozen processed red meat and seafood are expected to maintain both retail volume and current value growth in the forecast period. One main factor is increasing demand for convenience amongst busy consumers, especially with the rising number of dual-income and single-person households.
Japanese consumers’ health-consciousness and interest in nutrition were growing even before the pandemic hit. However, when COVID-19 struck, the health and wellness trend accelerated as individuals strove to mitigate the risk of infection and manage weight gain due to decreased physical activity while working from home.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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