PROSPECTS AND OPPORTUNITIES
Challenge of rising health concerns
Processed meat, seafood and alternatives to meat is expected to record further growth over the forecast period, driven largely by the expansion of modern retail channels in the country. However, this optimism is tempered by challenges, including consumer price sensitivity, competition from fresh meat and poultry products, and health-conscious consumers shifting away from processed foods.
Affordability will remain a significant barrier to future demand
Affordability will remain a significant barrier to the demand for processed meat, seafood and alternatives to meat. Fresh options are more cost-effective and widely available through traditional grocery retailers and informal markets.
Processed seafood to benefit from its perceived health benefits
Demand for processed seafood is expected to grow over the course of the forecast period. Products such as canned tuna, sardines, and mackerel are increasingly popular in Kenya due to their high protein content, omega-3 fatty acids, and long shelf life.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Kenya?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Kenya?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Kenya - Category analysis
KEY DATA FINDINGS
Price increases encourage consumer shift to smaller pack sizes and cheaper fresh produce in 2024
Strong demand despite rising health consciousness
Farmer’s Choice maintains its lead in 2024
Challenge of rising health concerns
Affordability will remain a significant barrier to future demand
Processed seafood to benefit from its perceived health benefits
Staple Foods in Kenya - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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