COMPETITIVE LANDSCAPE
Farmer's Choice holds on to commanding lead
Farmer’s Choice held on to a commanding lead. The brand has become a household name, cultivating customer loyalty through consistent quality and affordability.
Both Farmer’s Choice and second-placed Quality Meat Packers gain most value share
Both Farmer’s Choice and second-placed Quality Meat Packers gained the most value share in 2025. As cited above, Farmer’s Choice’s success is based on its wide product range and extensive distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Kenya?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Kenya?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Kenya - Category analysis
KEY DATA FINDINGS
Growing economy supports growth
Healthy performance in 2025
Frozen processed red meat gains most value share
Positive outlook for processed meat, seafood and alternatives to meat
Processed seafood benefits from healthier positioning
Sustainability a growing focus over forecast period
Farmer's Choice holds on to commanding lead
Both Farmer’s Choice and second-placed Quality Meat Packers gain most value share
Supermarkets continue to dominate distribution
Retail e-commerce gains most value share
Staple Foods in Kenya - Industry Overview
Healthy growth across the board
KEY DATA FINDINGS
A positive picture in 2025
Rising health consciousness has growing influence
Growing focus on sustainability
Continuing healthy growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
Kapa Oil Refineries registers highest value growth
Small local grocers are the largest distribution channel
Small local grocers gains most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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