The World Market for Eyewear

Delivery

This report comes in PPT.

Key Findings

Eyewear shows resilience in the face of macroeconomic uncertainty

2025 will be another year of growth in the global eyewear industry, with overall value sales predicted to rise by 4.8% in current terms, to exceed USD160 million – slightly below the 5.7% rise in 2024. The slowdown in growth is due to a shift in consumer behaviour, as shoppers seek cost effective and health-conscious product choices, amid continued macroeconomic uncertainty.

Myopia control sees the fastest growth in 2025, followed by daily disposables

Myopia control spectacles and myopia control contact lenses are the new breakthrough advancements in eyewear, registering the highest growth rates in 2025, boosted by a combination of increased awareness and heavy investment in clinical studies. Nevertheless, driven by convenience and hygiene, daily disposables continue to show strong single-digit growth.

North America maintains number one position, though Asia Pacific set to play a pivotal role

North America remains the highest value region in global eyewear, and accounted for 48% of global absolute value growth over 2020-2025. Nevertheless, with the US faced with uncertainties around Trump-era tariffs, Asia Pacific will play a pivotal role in driving the next wave of growth, as eyewear companies are expected to diversify their operations into Southeast Asia.

Another year of growth for e-commerce, with a growing appetite for social retail

Second to warehouse clubs, retail e-commerce registered the fastest growth among eyewear retail channels between 2020 and 2025, and grew by 5.4% in 2025. Social commerce is experiencing significant growth, in particular among younger consumers. To succeed, however, optical retailers need to continue to embrace an omnichannel approach.

Technology transformation expected to reshape global eyewear in the next five years

Despite geopolitical and socioeconomic challenges and uncertainties, the global eyewear industry is expected to continue to expand in value terms. Over the next five years, the industry is poised to undergo a technology-driven transformation, fuelled by the increased adoption of smart glasses, advances in vision health technology, and the rise of sustainable materials.