This report utilises Euromonitor International’s new Passport Innovation platform to explore new product launches and attributes data across Beauty and Personal Care, Consumer Health and Home Care. This is an update to the Industry Product Innovation Report series published in 2024. Three key innovation trends are identified for each of the industries, with product examples from large global e-commerce retailers launched over the last 12 months.
This report comes in PPT.
New product launches in the BPC industry are seeing a moderate recovery, despite ongoing cost optimisation efforts across the industry. To remain relevant to budget-conscious beauty consumers, brands are responding with affordable, high-quality alternatives and justifying premium pricing through science-backed formulations, multifunctional claims and sustainability-driven narratives. As science-led beauty grows, skin health brands are extending into deodorants, oral care, and body washes, bringing clinical credibility and self-care positioning to everyday essentials.
New product development in consumer health is beginning to recover, with signs of renewed interest from both brands and consumers. Consumers are increasingly seeking products with clear, benefit-driven messaging and natural ingredients tailored to their specific life stage and health goals. Multi-benefit formulations are also gaining traction. Innovation continues to focus on offering functional benefits across digestion, beauty, energy, cognitive health and metabolic health, including GLP-1 support/boosting products. A niche but growing category of new products directly targets cellular ageing, supporting consumers’ healthy ageing goals.
Home care innovation continues its shift towards fewer but more impactful product launches, with companies focusing on functionality and wellness. Affordability remains a top priority, with brands introducing energy-efficient, fast-acting and multifunctional products to meet consumer needs. Wellness and sustainability are driving innovation, with products incorporating mood-enhancing features and plant-based, eco-conscious alternatives. Growing attention to water consumption and plastic pollution is driving innovation in laundry care.
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