Pet care retail is evolving with more channels gaining sales from pet care products. Pet care that was commonly sold in grocery stores or pet specialists has made a strong footprint online benefiting from both budgeteers and those seeking curated products. Existing players are trying to integrate business solutions to ensure pet parents stay loyal throughout their pet’s life events. New retail channels are also introducing pet care products as many pet families love to spoil their beloved pets.
Delivery
This report comes in PPT.
Key Findings
Omnichannel retailers winning with loyalty
Pet specialists continue to expand their business not only by adding new locations or revising the assortment but also by integrating grooming, personalisation, healthcare or even pet-sitting services. Online business plays a pivotal role in this integration as it allows custom communication with a loyal consumer base as well as convenience for everyday shoppers.
Discounters a core channel for pet care
Cost-of-living pressures have forced pet owners to re-evaluate their shopping habits. While some choose to plan ahead and buy bargain deals for their favourite items, others seek out the most affordable options. Discounters continue to attract the frugal consumer, especially with private label goods that offer acceptable quality for a lower price compared to main brands.
Cobasi drives growth in Latin America
Brazilian pet specialist retailer Cobasi Comércio de Produtos Básicos Ind Ltda continues to expand its business. Operating stores both in full ownership or in franchise has helped it reach even the furthest locations of the market. Further expansion with experiential stores and online sales solidifies its leading position in Brazil and allows for growth in the region.
Non-grocery retailers tap into pet humanisation trend
Various non-grocery retailers that do not specialise in pet care have introduced pet care items into their assortments. Ikea sells pet beds and accessories, H&M focuses on pet apparel, while Japan’s Welcia (beauty and healthcare specialist) has taken a step further and launched a pet specialist store.
Personalisation – winning strategy for e-commerce
Pet owners continue to seek out the best food options for their pets. For dogs especially, changing their diet is tedious and often costly; thus, personalised meals or dry food formulated specifically for the pet's health, lifestyle or life-stage needs seem enticing to many consumers.
Executive summary
In-store shopping is more common for pet care but online attracts with price
Pet care starts to feel the heat of pricing pressures
Evolving pet demographics drive category realignment in global pet care
Cats take the lead in driving pet food category growth; smaller dogs support
Mature markets face volume pressures, while emerging Asia drives category expansion
Pet care omnichannel retailers benefiting from changing channel landscape
Pet shops and superstores continue to dominate pet care channels
Budgeteer pet parents drive discounter and warehouse club growth
Grocery and non-grocery channels contribute to equal sales value
Need for affordable options puts a spotlight on discounters and warehouse clubs
Multiple non-grocery channels diversify portfolio to include pet care products
Cobasi and Fressnapf drive pet shop and superstore channel development
Maxi Zoo omnichannel becoming one-stop shop by including a full range of pet services
Development of distribution network at the core of e-commerce expansion
Last-quarter sales boosted by cold weather gear and gifting trend
The Chinese online pet care market is becoming more prominent globally
Health-focused pet owners drive pet supplement sales via online retailers
Pet specialists continue to expand their online presence by learning from offline
Subscription-based orders at the core of Chewy’s dominant position
Personalised meals for dogs drives fast-paced growth of The Farmer’s Dog's business
Key findings
Increased channel penetration and personalisation creating value growth
Pet care market maturation dictates the need for curated products and experiences
Euromonitor Passport E-Commerce: Coverage and methodology
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