Although second behind Nestlé in the overall global market, JDE Peet’s remains the leading pure-play hot drinks company in the world. Its sales are dominated by coffee, with the company holding the leading position globally in standard fresh ground coffee and ranking second in most other coffee categories. It aims to drive future growth based around what it dubs “three big bets”, which are its Peet’s and L’Or brands as well as “10 iconic local brands led by Jacobs”.
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Euromonitor International's report on JDE Peet's BV delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of JDE Peet's BV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of JDE Peet's BV.
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