Inflation spurs shift to delivery and limited-service dining in Greek foodservice in 2025
Inflation continued to affect Greek foodservice in 2025, with value sales declining as operators raised menu prices to cover higher costs for raw materials, energy, and wages. This led to reduced restaurant footfall, as both locals and tourists favoured supermarket purchases for meals and drinks, shifting coffee consumption towards home. The rise of home delivery and takeaway, initially accelerated by COVID-19, has become entrenched, with over 30% of outlets offering delivery through their own fleets or aggregators. Major delivery platforms such as Efood, Wolt, and Box have expanded their services and features, intensifying competition. Consumer preferences for delivery remain focused on souvlaki, coffee, and desserts, though options are diversifying with more exotic cuisines gaining popularity. Drive-through and takeout services are also on the rise, reflecting a move away from table service towards limited-service restaurants. Additionally, loyalty programmes are becoming more widespread, especially among chained operators and increasingly among independents, as more businesses launch their own delivery and takeaway apps.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cafés/Bars
- Full-Service Restaurants
- Limited-Service Restaurants
- Self-Service Cafeterias
- Street Stalls/Kiosks
- Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice in Greece?
- Which are the leading brands in Consumer Foodservice in Greece?
- How are multinational and local operators competing and expanding in Greece?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Greece?
- How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice in Greece? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice in Greece
Inflation spurs shift to delivery and limited-service dining in Greek foodservice in 2025
KEY DATA FINDINGS
Inflation pressures continue to weigh on foodservice performance
Rise of home delivery and takeaway is reshaping innovation and competition
Loyalty programmes gain traction among chained and independent operators
Innovation to focus on limited-service restaurants for growth
Vegan and vegetarian demand will expand plant-based menus
Sustainability to become a competitive advantage for operators
Independent operators dominate Greek foodservice
Il Toto posts fastest growth through outlet expansion
Chains invest heavily to capture shrinking consumer spending
Intensifying pressure on independents amidst rising chain investment
Emerging trends in burger and ice cream limited-service restaurants reflect innovation and investment
DISCLAIMER
Cafés/Bars in Greece
KEY DATA FINDINGS
Greek cafés/bars face rising coffee costs, fierce competition, and shift to takeaway in 2025
Coffee price hikes squeeze margins and reduce transaction volumes
Independent coffee specialists lead growth despite fierce competition
Delivery and takeaway surge as eat-in declines under tax hikes
Optimistic growth forecast for Greek café/bar sales amid evolving consumer preferences
Delivery and takeaway to dominate as sit-in spaces shrink further
Cold brew, bubble tea and tap rooms will lead innovation
Coffee Island and Mikel Cafe SA lead the café/bar market
Il Toto posts rapid growth through rapid outlet expansion
Independent operators dominate despite chains gaining ground in coffee
Full-Service Restaurants in Greece
KEY DATA FINDINGS
Full-service restaurants in Greece face declining sales but see growth through chains and delivery partnerships
Full-service restaurants lose value as dining out declines
Chained European and Asian formats drive growth through new openings
Delivery partnerships with aggregators sustain revenue amid shrinking footfall
Modest recovery expected as menu price hikes boost value, though growth will remain negative
Delivery share set to rise while takeaway faces pressure
Sustainability to emerge as a premiumisation strategy in full-service dining
TGI Fridays and La Pasteria lead full-service restaurants in 2025
Goody’s SA posts fastest growth with new La Pasteria concept
Independent operators dominate amid limited chain penetration
DISCLAIMER
Limited-Service Restaurants in Greece
KEY DATA FINDINGS
Investment in limited-service restaurants in Greece despite value sales decline
Investment surges in limited-service formats despite market saturation
Burger limited-service restaurants drive growth through acquisitions and new concepts
Delivery and drive-through expand as operators prioritise convenience
Niche concepts and world cuisines drive future outlet expansion
Delivery set to grow as eat-in declines further
Premiumisation reshapes menus to boost transaction value
Goody’s SA leads limited-service restaurants with strong brand portfolio
Ice cream brands are among the top performers in limited-service restaurants
Chains outperform independents as investment accelerates in limited-service restaurants
Self-Service Cafeterias in Greece
KEY DATA FINDINGS
Chained self-service cafeterias in Greece drive value growth as tourist spending habits change.
Self-service cafeterias struggle as tourist spending tightens
Chains hold minimal share as independents dominate travel locations
Bread Factory disrupts the category with takeaway and delivery options
Tourism trends will remain key determinant of category performance
Eat-in will remain dominant as delivery potential is limited
Outdated format and location constraints hinder growth prospects
IKEA retains leadership in self-service cafeterias despite evolving foodservice strategy
IKEA drives change with urban outlets and limited-service concepts
Independent operators dominate as chains remain limited
Street Stalls/Kiosks in Greece
KEY DATA FINDINGS
Street stalls/kiosks in Greece sees value decline in 2025
Street stalls/kiosks lose relevance due to a lack of development and innovation
Bakery chains offering sesame rings intensify competition with street stalls
Takeaway-only model and standardised pricing limit growth potential
Sales projected to decline as outlets fail to modernise
Takeaway-only model offers no scope for delivery expansion
Pop-up food festivals offer limited innovation opportunities
Consumer Foodservice By Location in Greece
KEY DATA FINDINGS
Travel and lodging lead Greek foodservice growth as standalone and leisure segments decline in 2025
Travel and lodging lead growth among non-standalone locations
Standalone outlets decline as consumers cut back on spending
Retail and leisure locations suffer from shrinking footfall and lower spend
Travel and lodging set to remain the most dynamic non-standalone locations
Standalone outlets expected to recover as prices drive value growth
Demographics and mobility trends to reshape foodservice demand across locations
Vivartia leads non-standalone locations with strong multi-brand presence
Vivartia leads standalone locations with diverse portfolio and acquisitions
DISCLAIMER
The following categories and subcategories are included:
Consumer Foodservice
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- Chained Consumer Foodservice
- Independent Consumer Foodservice
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- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
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- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
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- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
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- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
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- Takeaway Online Ordering
- Takeaway Offline Ordering
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- Delivery Excluding Fees
- Delivery Fees
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- First-Party Delivery Services
- Third-Party Delivery Services
- Delivery Offline Ordering
- Drive-Through
- Eat-In
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- Takeaway Online Ordering
- Delivery Online Ordering
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- Takeaway Offline Ordering
- Delivery Offline Ordering
- Drive-Through
- Eat-in
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Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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This report originates from Passport, our Consumer Foodservice research and analysis database.
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