Select Country Report
Consumer foodservice in 2024: The big picture
In 2024, consumer foodservice in the US saw continued current value growth, although the rate of increase was slower than in the previous few years, as the industry was imbued with challenges in 2024. Inflation, minimum wage increases, boycotts, the challenges were many, and operators were forced to navigate this environment.
2024 key trends
2024 saw a decline in inflation rates in the US compared with prior years, coming out of the COVID-19 pandemic; however, rates remained higher than desired. This, along with federal interest rate cuts remaining steady heading into 2025, means that plans for outlet growth as part of still ongoing pandemic recovery efforts have yet to hit their stride.
Competitive landscape
McDonald's Corp remained the leading player in consumer foodservice in the US in 2024, although it saw a value share decline, despite an increasing number of outlets. The competitive landscape in consumer foodservice is particularly interesting as the US moves into 2025.
Independent foodservice developments
In 2024, current value growth for independent foodservice slowed down compared with the previous couple of years, coming out of the COVID-19 pandemic. Outside of some more niche consumer foodservice channels, such as street stalls/kiosks (food trucks in particular are seeing a rise) consumer foodservice in the US is only now starting to catch back up to the pre-pandemic level of outlets.
What next for consumer foodservice?
Consumer foodservice in the US is set to see solid, stable current value growth throughout the forecast period, with growth in outlet numbers also anticipated. The future of consumer foodservice in the US is looking brighter in many ways than it has for a while.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cafés/Bars
- Full-Service Restaurants
- Limited-Service Restaurants
- Self-Service Cafeterias
- Street Stalls/Kiosks
- Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice in USA?
- Which are the leading brands in Consumer Foodservice in USA?
- How are multinational and local operators competing and expanding in USA?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in USA?
- How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice in USA? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice in the US
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 8 Sales in Consumer Foodservice by Fulfilment: % Foodservice Value 2019-2024
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Cafés/Bars in the US
KEY DATA FINDINGS
Return to office leads to greater promise for cafés/bars
Starbucks’s annus horribilis
Trading down on drinks presents financial challenges for bars/pubs
What is to come of innovations in city centres?
Can the third-place return to US chained coffee and tea shops in a quick-turnaround world?
Alcohol-free and low alcohol beverages open up new opportunities for bars/pubs
Table 14 Cafés/Bars by Category: Units/Outlets 2019-2024
Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029
Full-Service Restaurants in the US
KEY DATA FINDINGS
Keeping it simple
Experiential dining rises
Competition for mid-range spenders
In 2025 delivery will still be a tale of two operators
Collaborations and apps to engage consumers and increase loyalty
Innovation and sustainability can go hand in hand
Table 28 Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
Limited-Service Restaurants in the US
KEY DATA FINDINGS
Inflationary period eases, while return to office continues to intensify
Chicken limited-service restaurants performs well, while Charged Lemonade exits
The growth of a barbell-shaped menu strategy
Menu innovation will continue, loyalty apps will abound, and in the distance, electric charging presents new opportunities
California’s minimum wage takes effect, while regulatory changes remain to be seen
Delivery continues to expand rapidly, but pushback is starting to grow
Table 42 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 43 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 44 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 45 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 46 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 47 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 48 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
Table 49 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
Table 50 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
Table 51 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
Table 53 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
Self-Service Cafeterias in the US
KEY DATA FINDINGS
The legacy of COVID-19 in self-service cafeterias
Opportunities in a stagnant channel
Opportunity to take cues from ghost kitchens
Consolidation allows major players to dictate the pace
Self-service cafeterias should look to partnerships to draw in clientele
Keeping prices low and reducing food waste
Table 56 Self-Service Cafeterias: Units/Outlets 2019-2024
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029
Street Stalls/Kiosks in the US
KEY DATA FINDINGS
Street stalls/kiosks uniquely exposed to energy and regulatory risks
Between a hawker centre and mobile food truck lies the food truck park
Franchising comes to food trucks
Street stalls/kiosks likely to leverage their flexibility to come out on top
More brands entering street stalls/kiosks would signal a friendlier landscape
Intersection of sustainability, food, vehicle mandates, and energy
Table 70 Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029
Consumer Foodservice By Location in the US
KEY DATA FINDINGS
US consumers continue to embrace on-the-go lifestyles, and demand that consumer foodservice keeps up
Success stories abound across the consumer foodservice competitive landscape
Convenience and value continue to be demands that resonate with consumers
Challenges abound across locations for foodservice operators
Large investments offer opportunities for growth across different foodservice locations
Parsing demographic shifts will be a challenge for foodservice operators
Table 84 Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 90 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 96 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 102 Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 108 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 114 Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Foodservice
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- Chained Consumer Foodservice
- Independent Consumer Foodservice
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- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
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- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
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- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
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- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
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- Takeaway Online Ordering
- Takeaway Offline Ordering
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- First-Party Delivery Services
- Third-Party Delivery Services
- Delivery Offline Ordering
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- Drive-Through
- Eat-In
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- Takeaway Online Ordering
- Delivery Online Ordering
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- Takeaway Offline Ordering
- Delivery Offline Ordering
- Drive-Through
- Eat-in
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Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
See all of our definitions
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This report originates from Passport, our Consumer Foodservice research and analysis database.
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