McDonald’s is the leading player in the global consumer foodservice market in value sales terms. It is a strong number one in the burger limited-service restaurants channel as well as having a smaller presence in cafés/bars. While North America accounts for a major portion of its sales, McDonald’s also has a major global presence. It continues to develop its strong pick-up and delivery operations as well as innovating with digital and AI solutions.
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This report comes in PPT.
Overview:
Euromonitor International's report on McDonald's Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of McDonald's Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of McDonald's Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of McDonald's Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
McDonald’s Corp’s global footprint
Despite 43,000 restaurants worldwide, the US still dominates sales at McDonald’s
Market momentum driving growth at McDonald’s
The US market h as a clear lead in foodservice per capita spending
McDonald’s global business operates under three divisions
McDonald’s to “double down on the 4Ds”
Little change expected in the foodservice top 10 rankings
McDonald’s ideally placed to take advantage of waning eat-in share
McDonald’s looking to reach 250 million 90-day active loyalty users by 2027
McDonald’s working with Google Cloud on genAI
Consumer foodservice remains a fragmented industry, particularly in outlet terms
Fellow fast food players are major competitors for McDonald’s
Key categories and markets
Key brands
McCrispy Strips: First new permanent menu item in the US since 2021
Five ways McDonald’s is helping to move to a more sustainable tomorrow
Krispy Kreme to supply fresh doughnuts daily to McDonald’s outlets
North America accounts for almost half of global sales for McDonald’s
The US will dominate the new sales generated by McDonald’s in the coming years
Western Europe the biggest region for McCafé
McDonald’s closing its CosMc’s outlets
Key summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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