Foodservice companies are navigating disruption driven by emerging technologies, shifting economic conditions and evolving consumer expectations. This report examines the strategies brands are adopting to stay competitive and build consumer loyalty in an uncertain, rapidly changing landscape. It also features case studies from leading global players, showcasing real world examples of adaptation and innovation.
Delivery
This report comes in PPT.
Key findings
Value proposition remains a key focus
Foodservice companies face rising costs and cautious consumer spending. While many optimise menus, operations and technology, price increases are often unavoidable. The top priority is balancing affordability with value, as consumers remain price-sensitive but unwilling to compromise on quality.
Experiential foodservice boosts loyalty
Despite economic pressures, consumers still prioritise real world, meaningful dining experiences. Foodservice operators are adapting with personalisation, immersive formats and digitally enhanced environments to meet rising expectations. By delivering experiences beyond food quality, companies can boost loyalty and strengthen brand relevance.
Social media has become an essential part of foodservice marketing
From short-form videos and behind-the-scenes content to viral food trends shaping menus, platforms such as Instagram and TikTok now influence both consumer behaviour and product development. For foodservice brands, an active, authentic social media presence is no longer optional, it is essential for relevance and growth.
Brands adapt to rising health trend
Health and wellness, and sustainability are now central to foodservice, with consumers demanding nutritious, transparent and eco-friendly options. Restaurants are expanding plant-based and functional menus while adopting sustainable practices, making wellness and sustainability mainstream drivers of growth.
Innovative technologies are now the desired standard across the industry
AI and automation are now essential in foodservice, helping operators boost efficiency, while addressing labour shortages. Companies are investing in robotics and predictive technologies to streamline operations, as well as AI-powered ordering systems to improve speed and accuracy. These tools have evolved from experimental innovations into core elements of the foodservice.
Key findings
Companies at a glance
Foodservice brands are expanding into retail and packaged goods
Strategic mergers are driving foodservice growth
International players target emerging markets for their expanding potential
Global foodservice leadership remains resistant to change
Leading foodservice brands are positioned to retain their strength through 2029
Foodservice is prioritising these five focus areas in business strategies in 2025
Foodservice companies continue to balance cost and value
Foodservice rethinks menus as response to budget cautiousness
Foodservice success depends on experience, not just food quality
Brands are actively investing in creating experiential foodservice environments
Social media becomes a core part of foodservice brands’ strategies
Brands are leveraging social platforms to foster deeper relationships with consumers
Wellness keeps reshaping foodservice strategies
Foodservice brands embrace wellness trends and broaden healthy offerings
Technology continues to redefine restaurant operations
Focus on operational efficiency remains a top priority for foodservice companies
Key summary
Projected company sales: FAQs
Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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