Gen Z influence, sustainability and AI and tech innovation lead industry trends
Personal accessories in Malaysia demonstrated resilience in 2025, with current value growth of 6% to reach MYR 21.3 billion, driven by the expanding middle class and increasing demand for premium accessories from high-net-worth individuals (HNWIs). Growth, also influenced by polarised market segments and sustainability product innovation, indicates a favourable market environment. The market is expected to remain attractive due to the forecast growth in HNWIs and the increasing adoption of e-commerce and sustainable products. Brands that focus on premium products, immersive shopping experiences, and sustainable materials are likely to succeed in this evolving landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Malaysia?
- Which are the leading brands in Personal Accessories in Malaysia?
- How significant is tourism in determining sales and demand for Personal Accessories in Malaysia?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Malaysia?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Malaysia
KEY DATA FINDINGS
Gen Z influence, sustainability and AI and tech innovation lead industry trends
Market resilience amid economic pressures and consumer polarisation
Younger consumers and modest style reshape purchasing behaviour and preferences
AI and innovation key for brands to engage customers and improve operational efficiency
Sustained expansion forecast for personal accessories amidst evolving consumer habits
Virtual innovation and interactive flagships to elevate Malaysian retail experiences
Sustainable materials to drive innovation in product design
Leading brands maintain positions through quality and innovation
Emerging brands Pokédots and TALEE slowly gain traction
AI-powered shopping and social commerce drive online sales growth
Uniqlo collaborations with Anya Hindmarch and JW Anderson to drive consumer engagement
All Love gains recognition through exclusivity and accessibility
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in Malaysia
KEY DATA FINDINGS
Innovation and sustainability drive growth in polarised market
Premiumisation and HNWI demand drive category growth
Market polarisation drives multifunctional and luxury segments
Gen Z drives demand for fashionable and sustainable designs
Consumers set to continue prioritising affordability, innovation and multifunctionality
Manufacturers to focus on sustainability, personalisation and digital engagement
AI and tech innovation to enhance product functionality and convenience
Louis Vuitton maintains leadership with innovation and design
Emerging players Earthya and MiLi appeal to tech-savvy and eco-conscious consumers
Offline retail dominates sales of luxury bags and luggage
Jewellery in Malaysia
KEY DATA FINDINGS
Market polarisation, sustainability and affordability aid jewellery growth
Luxury and affordable pieces both drive sales growth in polarised market
Challengers versus incumbents shape market dynamics
Sustainable designs drive innovation with eco-friendly materials
Growth for mid-range brands to be driven by affordability
Digitalisation to drive future growth opportunities
The impact of ethical sourcing and lab-grown diamond adoption
Leading brands maintain positions through innovation and brand recognition
Offline retail dominates jewellery sales through branded stores
Traditional and Connected Watches in Malaysia
KEY DATA FINDINGS
Traditional and connected watches in Malaysia supported by luxury and AI innovation
Rising disposable incomes fuel growth in watch sales
Technological advancements drive demand for connected watches
Heritage-driven customisation drives luxury watch sales
Wellness culture, innovation and premiumisation to be future growth drivers
Advanced technologies and heritage-driven customisation will remain key market focus
Sustainable design and material innovation set to reshape watch trends
Apple and Seiko drive share through innovation and design
Offline retail remains dominant despite e-commerce growth
Emerging brands leverage cultural heritage and innovation
Tag Heuer’s technological advancements in connected watches
Writing Instruments in Malaysia
KEY DATA FINDINGS
Growth for writing instruments driven by sustainability and Gen Z influence
Economic recovery and creative trends propel Malaysian writing instrument growth
Sustainable and inclusivity trend gains traction
Gen Z and social media influence product innovation and distribution
Multifunctional and innovative designs to drive demand as market polarisation is set to grow
Sustainability and digital integration to shape future demand
Leading brands maintain positions through innovation and distribution
New mergers and acquisitions shift competitive dynamics
Offline retail remains dominant despite e-commerce growth
Eco-focused concepts and hybrid stores to shape retail landscape
Innovative products drive e-commerce sales growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
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