Select Country Report
Personal accessories in 2024: The big picture
Personal accessories in Malaysia saw consumer sentiment significantly impacted by the rising cost of living in 2024, driven by increasing prices of necessities. This economic pressure has caused Malaysian consumers to stretch their budgets, leading to fluctuations in spending patterns.
Key trends 2024
Manufacturers and retailers of personal accessories are increasingly incorporating digital technologies, sustainability and personalisation to remain competitive and enhance the shopping experience. A prominent example of this innovation is the opening of the world’s second Coach Play at A Place Where (APW) in Bangsar.
Competitive landscape
A growing number of international brands and retailers are leveraging immersive shopping experiences to engage consumers. Pop-up stores have emerged as a key strategy in this space.
Retailing developments
The store-based retail landscape in Malaysia experienced further rapid expansion in 2024, driven by the opening of high-end shopping malls like The Exchange TRX in Kuala Lumpur. These developments facilitated the robust growth of standalone luxury personal accessories stores.
What next for personal accessories?
The rising cost of living in Malaysia, compounded by rationalisation in petrol subsidies, is expected to further elevate the prices of necessities and essential goods. As a result, local consumers are projected to favour promotional and sales items, becoming even more sensitive to pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Malaysia?
- Which are the leading brands in Personal Accessories in Malaysia?
- How significant is tourism in determining sales and demand for Personal Accessories in Malaysia?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Malaysia?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Malaysia
Personal accessories in 2024: The big picture
Key trends 2024
Competitive landscape
Retailing developments
What next for personal accessories?
Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
Table 2 Sales of Personal Accessories by Category: Value 2019-2024
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Bags and Luggage in Malaysia
KEY DATA FINDINGS
Casual bags and tote bags gain ground with younger Malaysians
Slowed economic growth prompts increased appetite for non-luxury and entry-level luxury brands, while collaborations help sustain category sales
New mall openings lead to rise in specialist retailers as recovery in travel supports focused launches
Personalisation as key strategy to woo consumers
Sustainability and luxury will come into sharper focus
Greater prevalences of immersive shopping experiences projected for forecast period
Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
Table 16 Sales of Luggage by Type: % Value 2019-2024
Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
Jewellery in Malaysia
KEY DATA FINDINGS
High value of gold sustains demand for fine jewellery, boosting interest in investment
International brands show rising interest in expanding into Malaysia, while local players focus on ethical items
Lab-grown diamonds gain traction
Strongly positive outlook expected for fine jewellery, with overall category sales supported by promotions and roadshows
Community-focused brands and minimalist collections attract greater attention
Increased demand for costume jewellery and expanding e-commerce will boost growth during forecast period
Table 24 Sales of Jewellery by Category: Volume 2019-2024
Table 25 Sales of Jewellery by Category: Value 2019-2024
Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
Table 34 Distribution of Jewellery by Format: % Value 2019-2024
Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
Traditional and Connected Watches in Malaysia
KEY DATA FINDINGS
Challenging economic environment slows growth in lower-priced watches in 2024
Rising health consciousness boosts demand for connected watches
Surging popularity of niche independent brands leads to further fragmentation in luxury watches, with players investing more in partnerships
Rapid store expansion and international tourist arrivals to support growth for mid- and high-priced items
Retailers will focus more on enhancing in-store experience, while consumers will opt for connected watches
Rising living costs likely to prompt greater player investment in promotional activities
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
Table 44 Sales of Traditional Watches by Category: Value 2019-2024
Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
Table 51 Sales of Connected Watches by Category: Volume 2019-2024
Table 52 Sales of Connected Watches by Category: Value 2019-2024
Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
Writing Instruments in Malaysia
KEY DATA FINDINGS
Mass value options drive growth amid increased cost-consciousness in 2024
International and local players compete intensively through price positioning and innovation
Digitalisation trends see writing instruments increasingly perceived as lifestyle products with players offering more sophisticated products
New launches shaped by evolving lifestyles and demand
Players will retain strong focus on sustainability
Competition between distribution channels set to intensify during forecast period
Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
Table 74 Sales of Writing Instruments by Category: Value 2019-2024
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitions
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This report originates from Passport, our Personal Accessories research and analysis database.
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