Personal accessories in 2024: The big picture
Personal accessories in India continued to post double-digit growth in current value terms in 2024, owing to a supportive macroeconomic environment. The Indian economy is on a steady growth trajectory with increasing disposable incomes allowing consumers to spend more on discretionary items.
2024 key trends
The growth in travel has helped fuel the demand for bags and luggage in India, with consumers looking for products that are both functional and stylish. This changing consumer shopping behaviour is compelling companies to invest heavily in design innovation, including the use of tech-infused features like GPS tracking, USB charging points and smart locks.
Competitive landscape
Titan continued to lead personal accessories in 2024 with it having a strong presence across categories including jewellery, traditional watches and bags. In response to the changing consumer demands, the competitive landscape is evolving.
Retailing developments
Retail offline still plays the lead role in India's personal accessories market, particularly in traditional watches, writing instruments and jewellery where the in-store experience still matters the most. Jewellery shoppers typically want to view and touch the product before they buy it, especially for special events.
What next for personal accessories?
Personal accessories is expected to see strong and steady growth over the forecast period in value and volume terms. This will likely be driven by a mature synergy of shifting consumer aspirations, emerging digital literacy and socioeconomic change.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in India?
- Which are the leading brands in Personal Accessories in India?
- How significant is tourism in determining sales and demand for Personal Accessories in India?
- How are COVID-19 and global recession impacting demand for Personal Accessories in India?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in India
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in India
KEY DATA FINDINGS
Sales of luggage see stronger growth than bags in 2024 as travel increases
Tech-enabled functionality is becoming a key purchase driver
Premiumisation driving value growth in bags and luggage
Changing travel preferences set to inform new product development
Direct-to-consumer (DTC) brands looking to tap into tier 2 cities
Travel infrastructure boom to drive demand for compact, mobility-first luggage formats
Jewellery in India
KEY DATA FINDINGS
Festivals and weddings remain key sales drivers
Indian government investing in lab-grown diamonds
Titan remains on top despite increasing competition
Daily-wear jewellery set to emerge as a key growth opportunity
Balancing offline and online worlds could be key to success
Growing preference for gold bars and coins likely to influence the growth of jewellery
Traditional and Connected Watches in India
KEY DATA FINDINGS
Sales of watches remain strong across the board
Gifting remains a strong sales driver for traditional watches in India
Premiumisation creating increased competition but Titan remains on top
Luxury segment set for further gains
Connected watches becoming mainstream with ongoing innovation set to drive demand
Retail offline v retail online
Writing Instruments in India
KEY DATA FINDINGS
Sales of pens and pencils benefit from India’s youthful population
An increasingly digital world presents an existential threat to the category
Players focusing on diversification to sustain growth
Youthful population and rise in private education should support sales of writing instruments
Low-priced pens will remain volume drivers with strategic innovation expected at the base tier
Sustainability concerns could present challenges and opportunities for manufacturers of writing instruments
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
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