Improving economy supports sales of personal accessories in 2025
The personal accessories market in India experienced significant growth in 2025 driven by rising disposable incomes, increasing urbanisation, and a growing middle and affluent class. In 2025, the market recorded retail value sales of INR7,316.2 billion, representing 10% growth from the previous year. The premiumisation trend was a key growth driver, with consumers seeking high-quality, branded products as status symbols. The number of HNWIs in India is expected to rise to 73,000 by 2030, further driving demand for luxury and premium personal accessories. As digital adoption continues to rise, e-commerce is becoming increasingly significant, with brands adopting omnichannel strategies to engage consumers effectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in India?
- Which are the leading brands in Personal Accessories in India?
- How significant is tourism in determining sales and demand for Personal Accessories in India?
- How are COVID-19 and global recession impacting demand for Personal Accessories in India?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in India
Improving economy supports sales of personal accessories in 2025
Rising disposable incomes fuel premiumisation trend
Titan's Jalsa watch epitomises the growing focus on luxury goods
Regulatory measures enhance trust in jewellery
Sales set to benefit from growing base of more affluent consumers
Jewellery set to drive growth with the focus on premiumisation and sustainability
Digital transformation reshapes retail strategies and consumer engagement
D2C brands challenge incumbents in personal accessories
Opportunities emerging from shifts in competitive dynamics
Offline retail leads due to the importance of tactile experiences
Retail e-commerce drives growth with convenience and digital adoption
An omnichannel presence has become essential for retailers
Gen Z drives innovation in jewellery design and sourcing
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in India
KEY DATA FINDINGS
Gen Z influencing the growth and development of bags and luggage
Rising disposable income drives demand for quality bags and luggage
Bags dominate market share with sustained demand
Players shift focus to attract the attention of Gen Z shoppers
Smart luggage and digital transformation set to drive growth
Bags to maintain dominance as luggage gains traction
Sustainability and digitalisation reshaping the competitive landscape
D2C brands challenge incumbents, reshaping market dynamics
Emerging players and digitalisation drive future growth
Offline retail dominates sales of bags and luggage
Retail e-commerce emerges as the most dynamic channel
Omnichannel retailing and digitalisation shape competitive landscape
Tech-savvy brands drive innovation with smart features
Jewellery in India
KEY DATA FINDINGS
Introduction of mandatory hallmarking shakes up the market
Consumers adapt to high gold prices with affordable options
Costume jewellery maintains largest share despite price pressures
Lab grown diamonds offer a more ethical and sustainable solution
Affordable luxury and digital engagement fuels growth
Costume jewellery set to maintain its dominance with evolving consumer preferences
Digital transformation and sustainability shape the future of jewellery retail
Leading brands maintain dominance through strategic expansion
Mergers and acquisitions reshape competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce gains traction
Emerging brands drive innovation with a focus on sustainability and digitalisation
Palmonas finding success with Gen Z driving demand for affordable, durable jewellery designs
Mandatory hallmarking boosts demand for certified 9-karat gold
Traditional and Connected Watches in India
KEY DATA FINDINGS
New trade agreement and increase in HNWIs helps drive growth
Tariffs and supply chain agreements drive premium watch sales
Traditional watches remains the largest category
Tariffs and supply chain emerge as key trend
Tariffs and demographics drive premium watch sales growth
Connected watches set to see a shift towards premium offerings
Omnichannel retailing strategies could be key to growth
Titan solidifies its lead as Apple and Samsung gain traction
No significant mergers, acquisitions, or new product launches
Offline retail leads sales of traditional watches, while e-commerce drives growth in connected watches
Leisure and personal goods specialists drive offline sales, e-commerce gains traction
No new retail concepts or collaborations expected to emerge in 2026
BoAt drives innovation with AI-powered smartwatches
Writing Instruments in India
KEY DATA FINDINGS
Increase in educational enrolments helps drive sales growth
Premiumisation drives growth
Pens dominate the market with steady demand backed by expanding distribution reach
Sustainability concerns informing new product development
Premiumisation and sustainability set to drive future growth
Pens set to benefit from premiumisation
Colouring emerges as fastest growing category
Hindustan Pencils leads a concentrated writing instruments market
No significant mergers or acquisitions in 2025
Offline retail dominates sales as consumers prefer physical stores
Retail e-commerce gains traction with convenience and value offers
Premiumisation and e-commerce drive channel dynamics
Sustainability drives innovation with a focus on eco-friendly materials
Gen z influences product design with creative and digital flair
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
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This report originates from Passport, our Personal Accessories research and analysis database.
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