Where Consumers Shop for Personal Accessories

Delivery

This report comes in PPT.

Key findings

Omnichannel remains vital to sustainable sales growth

Omnichannel approaches remain crucial in the personal accessories market, as they seamlessly integrate physical and digital touchpoints to meet evolving consumer expectations for convenience, personalisation and immersive brand experiences.

Specialised retailers continue to drive offline retail growth

Specialised retailers in the personal accessories sector continue to thrive by offering experiential retailing that emphasises personalised service, tactile engagement and immersive brand storytelling are elements that remain essential in building customer loyalty and differentiating from online-only competitors.

Digital investment facilitating shifting consumer demands

Sustained digital investment in retail e-commerce is driving innovation through enhanced personalisation, immersive virtual experiences and seamless integration across channels to meet the demands of increasingly tech-savvy consumers.

S-commerce and m-commerce experimental in mass segment

The development of social and mobile commerce in the personal accessories sector is accelerating, as brands leverage platforms such as Instagram and TikTok alongside mobile-optimised shopping experiences to engage consumers through seamless, on-the-go purchasing and interactive content.

Offline retail will continue to underpin future sales growth

While offline retail channels will continue to account for the majority of sales in personal accessories, ongoing digital investment remains essential to enhance the in-store experience, support omnichannel strategies and meet the expectations of today’s connected consumers.