Top Five Trends in Personal Accessories

March 2026

The personal accessories market is being reshaped by economic volatility, shifting trade dynamics and evolving consumer expectations. Growth is driven by emerging markets, value focused purchasing, sustainability as a commercial strategy and rapid Industry 4.0 adoption. Brands that prioritise resilience, localisation, quality and tech enabled innovation will be best positioned for future competitiveness.

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Key findings

Global trade volatility is raising the cost of doing business

Rising tariffs, shifting trade agreements and fluctuating commodity prices are increasing operational costs across the value chain. Brands must build more resilient, diversified supply structures to protect margins and maintain competitiveness in an environment defined by uncertainty.

Consumers are redefining value beyond price

Economic pressure has made shoppers more selective, but not solely price‑driven. Quality, durability, comfort, material integrity and brand trust now define “value”, placing pressure on brands, especially in the mid‑market, to clearly demonstrate long‑term worth rather than rely on aggressive discounting.

Emerging markets and global travellers are becoming key growth engines

Rising international mobility and the expansion of the middle class in Asia Pacific, the Middle East and Latin America are driving new demand for culturally relevant, design‑led personal accessories. Localisation of assortments, storytelling and price tiers are essential to capture these fast‑scaling opportunities.

Sustainability shifts from an ethical ideal to a commercial imperative

Although consumer “green” behaviours fluctuate with economic pressure, demand for durability, repairability and traceability is rising. At the same time, tightening ESG regulations require brands to invest in credible sustainability strategies, circular models and supply chain transparency to remain competitive.

Tech optimisation and DTC ecosystems are reshaping competitiveness

AI, automation and digital engagement tools are transforming design, forecasting, inventory and consumer experience. Digitally-savvy shoppers expect seamless, personalised interactions, accelerating the shift towards direct‑to‑consumer models that offer richer data, faster product testing and deeper loyalty.

Our expert’s view of Personal Accessories in 2025
Key findings
Top five trends in Personal Accessories
Personal Accessories snapshot
Top five trends uncovered
Increasing cost of doing business across the value chain
New trade agreements and commodity prices outlook to shape category moving forward
Turbulence driven by US tariff legislation
“Made in Italy” regulatory shifts
Opportunities to navigate future trade disruptions
Consumers remain vigilant when seeking discretionary purchases
Prioritising the perception of value in the flattened middle market
Quince: Trend-led value aided by effective price tiering
By Invite Only: Considered materials promote value perception
Opportunities for building value beyond price
Localised product mixes are points of differentiation for cross-border purchases
Growing middle-class segment forging new opportunities
Louis Vuitton: Localised luxury
APM Monaco: Positioning jewellery as a cross-cultural dialogue
Opportunities merge from domestic and international spend
Shifting priorities and fluctuating legislations call for review of sustainable strategies
Looking at sustainability as a profit driver
Chopard: Sustainable alloys bridging luxury and durability
Oritain : Leveraging technology to meet ESG regulations
Sustainability for economic growth
Tech optimisation, digitally-savvy consumers and DTC acceleration
Continued investment in innovative technologies for competitive relevance
Ralph Lauren: AI style assistant
Tiffany & Co: The potential of AI-powered monogramming
Harnessing opportunities for tech integration
Future implications
Opportunities for growth

Personal Accessories

Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.

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