Tissue and hygiene in Qatar in 2025 continues to demonstrate resilience and underlying growth potential, as evidenced by retail sales reaching QAR853 million and a value growth of 2%, despite a deceleration from the prior year. The environment remains attractive due to a combination of high consumer expenditure, a young and expanding population, and premiumisation supported by elevated GDP per capita, but success hinges on navigating the pronounced duality between value-seeking and premium-orien

Menstrual care in 2025 experienced robust retail volume growth of 7%, reaching 137 million units, with value sales rising by 7% to QAR99 million, reflecting a strong performance in both unit demand and value amid a high-income context. Despite Qatar’s high disposable incomes, which are being supported by a total population of 3.3 million in 2025 and consumer expenditure of QAR211 billion, price sensitivity has intensified as inflation and rising living costs shape purchasing behaviour, especiall

Nappies/diapers/pants in 2025 delivered strong retail volume growth of 10%, with volume sales reaching 150 million units. This performance far outpaces the broader economic context, as Qatar’s real GDP growth was 3% and inflation was subdued at 1%. Value sales for the year climbed to QAR172 million, up 3% from 2024. The market is being buoyed by sustained high household purchasing power and stable income levels, with total consumer expenditure at QAR211 billion. This robust demand environment co

Retail adult incontinence in Qatar in 2025 demonstrated robust growth, with retail volume reaching 10 million units, reflecting a year-on-year increase of 7%. This expansion stands out in the Middle East and Africa, where few other hygiene categories display similar resilience and momentum. High GDP per capita in Qatar has enabled a strong consumer preference for premium, high-absorbency products, and households are increasingly trading up to advanced pants-style formats that deliver superior co

Wipes in 2025 sustained steady current value growth, with retail sales reaching QAR41 million, up 4% from the previous year, even as regional markets contend with inflationary headwinds and shifting consumer priorities. In Qatar, high income levels and robust public sector wages are insulating consumers from cost pressures, ensuring stable demand for wipes despite global uncertainty. Promotion awareness is increasing, but there is no evidence of significant trading down, with shoppers showing a

Retail tissue in Qatar registered robust retail volume growth in 2025, with a 5% increase to reach 31,000 tonnes, outpacing the broader slowdown observed in other regional markets. While the retail value saw a marginal decline of 0.1% to QAR483 million, this reflects a shift in consumer preferences toward more affordable options, bulk packs, and private label products, rather than an overall contraction in demand. This dynamic underscores the ability of the Qatari market to maintain strong consu

Away-from-home tissue and hygiene in 2025 experienced solid current value growth, with sales reaching QAR83 million, an increase of 3% over the previous year. This compares favourably with the performance seen across the broader Middle East and Africa region, where mature tissue markets often display lower growth rates and more pronounced price competition. In Qatar, strong institutional and commercial demand for high-quality hygiene solutions is being underpinned by the country’s high GDP per c

Home care in Qatar is experiencing steady growth, driven by economic stability and high disposable incomes, with a total retail value of QAR490 million in 2025, representing 4% growth from the previous year. Laundry care remains the largest category, driven by a high washing machine penetration rate of 100% among households. The market is moderately concentrated, with top players like Qatar Detergent Co Wll and Reckitt Benckiser Arabia FZE holding significant shares. The rise of local manufactur

In 2025, laundry care in Qatar recorded a retail sales value of QAR178 million, up 2 percentage points from the previous year. This growth is attributed to the strong economic performance of Qatar, characterised by a high per capita disposable income. The median disposable income per household in Qatar was QAR248,924 in 2025, indicating a relatively high spending power among consumers. This spending power created demand for premium and convenient products. Consumers are prepared to spend more on

In 2025, dishwashing in Qatar was characterised by strong growth driven by consumer affluence and increasing demand for premium and convenient products. The retail value sales of dishwashing products reached QAR79 million, up 2 percentage points from 2024. While hand dishwashing remains widespread, this growth is largely attributed to the rising demand for automatic dishwashing products, which saw a significant increase in sales. This was supported by increasing dishwasher ownership and demand f

In 2025, surface care in Qatar demonstrated resilience, driven by high disposable incomes and a cultural emphasis on hygiene and disinfection. There was a steady growth in retail value sales, which reached QAR154 million in 2025, up 1 percentage point from 2024. This growth is attributed to the increasing demand for high-performance and luxury cleaning solutions.

In 2025, bleach in Qatar recorded a retail value of QAR17 million, representing a 3% growth from the previous year. The steady demand for bleach is likely driven by its essential use in households for cleaning and disinfecting purposes. The urban population in Qatar in 2025 has showed a steady increase from previous years. This growth in urban population typically leads to an increased demand for household cleaning products, including bleach.

In 2025, toilet care in Qatar recorded a retail value of QAR16 million, with a growth rate of 4%. The growth in toilet care sales can be attributed to the increasing urban population and rising household incomes. As the population grows and becomes more urbanised, the demand for toilet care products increases. The median disposable income per household in Qatar has also indicated a relatively high standard of living. Higher disposable incomes enable consumers to spend more on premium and special

In 2025, polishes in Qatar recorded a retail value of QAR7 million, representing a 6% growth from the previous year. This growth can be attributed to the increasing median disposable income per household in Qatar. The rise in disposable income has likely enabled consumers to spend more on household care products, including polishes. The growth of polishes in Qatar outpaced the inflation rate in 2025. This indicates that the demand for polishes is not solely driven by price increases due to infla

In 2025, air care in Qatar recorded a retail value of QAR20 million, representing a 6% growth from the previous year. This growth is notable, especially when considering the broader context of Qatar's economy and consumer spending habits. The median disposable income per household in Qatar has indicated a relatively high level that can be allocated towards home care products like air care. The growth in urban population and increasing awareness about home hygiene and freshness are likely contrib

In 2025, the home insecticides market in Qatar recorded a retail value of QAR19 million, representing a 4% growth from the previous year. This growth is influenced by the country's economic factors. Although the median disposable income per household decreased slightly, the overall economic stability and high standard of living in Qatar support the continued demand for home care products, including insecticides. The growth of home insecticides can also be attributed to the increasing awareness a

Soft drinks sales rise as health-led choices shape everyday purchasing

Hot drinks in Qatar maintained positive momentum in 2025 despite higher input costs for tea, coffee and packaging pushing up retail prices and triggering some consumer frustration. Demand is still anchored in daily and ceremonial habits, with Arabic coffee and black tea continuing to sit at the centre of hospitality - especially in majlis settings and during Ramadan, Eid and national celebrations. At the same time, premium segments such as specialty coffee and wellness-positioned teas are rising

Retail sales of staple foods in Qatar recorded steady growth in current value terms in 2025, supported by population expansion, easing inflation, and strong purchasing power. Demand was further reinforced by a diverse consumer base, rising health awareness, and growing preference for convenient, packaged foods. Looking ahead, growth is expected to remain stable, shaped by a rising population and sustained government support for food security.

Retail value sales of cooking ingredients and meals increased in 2025. This growth was driven by rising health and wellness awareness, which boosted demand for edible oils and healthier variants of sauces, dips, and condiments. Additionally, the growing need for convenience, spurred by an expanding working population, supported the rise of categories, such as meals and soups. Ready-to-eat options prepared at home, such as ready meals, gained popularity as consumers increasingly sought quick, pra

Qatar’s Index of Economic Freedom IEF ranking remained stable in 2024, at 28th, supported by a low tax burden and an efficient banking system. Ongoing reforms, along with the country’s Third National Development Strategy, are set to enhance the business environment, while targeting stronger FDI inflows. Broad ICT integration across society and IoT-driven smart city projects underscore digital progress. Nevertheless, Qatar faces tighter labour regulations as the “Qatarization Law” enters into for

Solid public finances and a favourable tax regime are boosting economic freedom, but regional relations have deteriorated. Investing in gas is expected to lead to a strong economic recovery, whilst inflation is under control and foreign investment is a growing focus. Although Qatar is youthful, the health of the nation is worsening and it continues to face a gender imbalance. The state is concentrating on advanced technologies like AI and cybersecurity, but skills in these areas are lacking.

Qatar’s GDP grew 2.6% in 2024, with private spending rising 3.3% on the back of strong tourism, bolstered by a major sports event. Inflation is set to remain among the lowest regionally. From 2024-2029, GDP is projected to grow at a 5.3% CAGR, supported by diversification efforts and LNG expansion. Fiscal health remains strong but reliant on hydrocarbons, while limited exports to the US mean tariffs are expected to have little impact on the economy.

Retail value sales of consumer health are set to rise in current term in Qatar in 2025. Demand has remained robust, as consumers in the country have continued to become increasingly health-conscious, knowledgeable of available products and engaged in the proactive self-management of their health. Additionally, strong purchasing power and rising interest in leading healthy lifestyles have continued to drive demand.