Tissue and hygiene in Uganda outperformed many regional counterparts in 2025, posting a rise in retail sales, fuelled by strong population growth, increased consumer spending, and the rapid expansion of value-focused and convenience-driven product innovations. The environment is increasingly attractive for investment, given growth forecasts and the success of targeted local production initiatives that address both affordability and access, particularly in high-demand areas such as nappies/diaper

Menstrual care in Uganda in 2025 demonstrated robust growth, outpacing the previous year with a retail volume of 120 million units and a retail value of UGX46,709 million. The expansion in demand is underpinned by increased awareness and education about menstrual health, driven by campaigns and media exposure, alongside rising disposable incomes as more women join the workforce, contributing to shifting consumer behaviour and higher product uptake.

Nappies/diapers/pants saw continued volume and value growth in 2025, outperforming many regional and global counterparts due to Uganda’s expanding middle class and a large, youthful population. Retail volume rose to 189 million units in 2025, marking a 2% increase from the previous year. The upward trajectory in value is even more pronounced, with retail sales reaching UGX215,250 million, an increase of 8%. This performance is driven by a rising population and robust GDP growth, which has cont

Retail adult incontinence in Uganda saw notable growth in 2025, with retail volume increasing by 16% compared to the previous year, reaching 0.7 million units. This performance marked a significant rebound from previous years of stagnation or decline, as the market responded to heightened consumer awareness, reduced stigma, and the proliferation of e-commerce. The rise in retail value was underpinned by both increased unit prices and expanded consumer access, with sales growing by 5% to UGX2,395

Wipes in Uganda delivered notable current value growth in 2025, with retail sales reaching UGX5.4 billion, up 7% from 2024. While this marks a deceleration compared to double-digit growth rates recorded in the previous two years, the trajectory still outpaces the broader regional context, underpinned by a surge in hygiene awareness and urbanisation. Uganda’s population is increasingly concentrated in urban centres, amplifying the demand for easy-to-use, portable hygiene solutions as access to cl

Retail tissue in Uganda in 2025 demonstrated resilient value growth despite a challenging economic climate. Retail volume reached 17,500 tonnes, up 5% from the previous year, while retail value grew by 7% to UGX215,435 million. This value growth outpaces the volume increase, driven by rising input costs and sustained consumer demand for premium products, even as consumers face reduced purchasing power in the early part of the year due to economic pressures and supply chain disruptions.

In 2025, away-from-home tissue and hygiene in Uganda demonstrated robust growth, with value sales reaching UGX89,983 million, reflecting an increase of 9%. This performance is notable against a backdrop of sustained economic expansion that supports increased commercial activity in public spaces such as hospitals, hotels, restaurants and airports. The largest contributor and best-performing area was away-from-home tissue, which achieved value sales of UGX89,983 million and a volume of 12,700 tonn

Home care in Uganda experienced moderate retail value growth in 2025, driven by rising urban incomes and recovering consumer confidence. The median disposable income per household was UGX9.3 million, indicating growing consumer spending power. Laundry care dominated home care, with a retail value sales of UGX469.6 billion in 2025. The health and wellness trend significantly shaped home care, with consumers seeking non-toxic, plant-based and hypoallergenic products. Brands like Green Llama introd

Laundry care in Uganda saw moderate growth in 2025, driven primarily by urban demand for convenience and eco-friendly solutions. The total retail value sales of laundry care reached UGX470 billion in 2025, representing a 16% growth from the previous year. This growth is attributed to increasing consumer awareness and preference for biodegradable detergents, refillable packaging and multi-purpose products.

In 2025, dishwashing in Uganda showed steady growth, with retail volume and current value increasing moderately. The retail value sales for dishwashing in Uganda was UGX59.8 billion, representing a 8% growth. This growth was driven by changing consumer behaviours, product innovation and sustainability initiatives. Consumers increasingly sought convenient formats, alongside plant-based and hypoallergenic formulations, reflecting a stronger focus on health, wellness and efficiency.

Surface care in Uganda saw moderate growth in 2025, driven by rising urban incomes and stronger hygiene awareness. Retail value sales for surface care reached UGX53 billion in 2025, a 4% increase from 2024.

Bleach in Uganda recorded steady retail current value growth in 2025, supported by heightened hygiene concerns during recurrent cholera outbreaks. Retail value sales for bleach in Uganda was UGX178 billion in 2025, representing a growth of 8% from the previous year. This growth was driven by government and NGO health campaigns promoting bleach for household cleaning and water treatment.

In 2025, the toilet care category in Uganda demonstrated a positive performance, with a retail volume of 734 million units and a retail RSP of UGX15.4 billion. This represents a 3% growth in retail volume and a 5% growth in retail RSP compared to the previous year. The growth in toilet care can be attributed to the increasing urban population, which rose to 6.5 million in 2025 from 6.1 million in 2024, indicating a growing demand for hygiene products.

In 2025, the polishes category in Uganda recorded a retail rsp of UGX48,525 million, representing a 6% growth from the previous year. The growth in median disposable income per household is a significant factor contributing to the performance of the polishes category. As households have more disposable income, they are more likely to spend on non-essential items like polishes. The urban population growth also plays a crucial role, as urban households are more likely to use polishes for their hom

In 2025, the air care market in Uganda recorded a retail retail value of UGX170 billion, representing a 5% growth in value compared to 2024. This growth is attributed to the increasing urban population, which rose to 6.9 million.

In 2025, the home insecticides category in Uganda recorded a retail value of UGX44704 million, representing a 6% growth from the previous year. This growth is notable, especially when considering the broader context of Uganda's economic and demographic landscape.

Soft drinks continues its upward trajectory

In 2025, demand for hot drinks in Uganda was driven by a rising population and urbanisation. Coffee was a key growth driver, supported by an expanding middle-class and stronger local consumption. Tea faced pricing pressures and climate-related challenges, although herbal and green teas gained from wellness trends. Malt-based drinks recorded steady growth through affordability strategies. Looking ahead, urbanisation, a young, growing middle class, local supply chain investment, wellness demand an

Demand for staple foods in Uganda continues to grow, driven by population expansion, urbanisation, and rising household incomes. However, consumers still prefer affordable options, including unpackaged and small-pack products, while local sourcing is becoming increasingly important. Small local grocers dominate rural sales, whereas supermarkets are gaining share in urban areas. Rice producer Tilda Uganda Ltd is the largest player, although it faces intensified competition from smaller imported a

Although public debt is sustainable, economic freedom is limited, whilst authoritarian rule has been further entrenched. Economic momentum is one of the best in the region amidst controlled inflation and investment in key sectors, but export diversification could improve. Discretionary spending capacity is rising and the consumer market holds much appeal, but the rural populace is substantial. Internet use is the lowest in the region, stifling e-commerce, but data costs are falling rapidly.

Cooking ingredients and meals in Uganda performed well in 2025, supported by urbanisation, population growth, improving economic conditions and wider distribution. Rising prices shaped demand, as consumers prioritised lower-priced options, including unpackaged. Meanwhile, the government continued to invest in local production, especially in edible oils, to offer more affordable options to local consumers. However, many product types remained expensive and lacked consumer awareness or suffered fr

Value sales of dairy products and alternatives in Uganda rose in 2025, supported by strong government backing for the dairy industry and increased investment in processing and distribution infrastructure. The sector remains a cornerstone of Uganda’s Vision 2040 and National Development Plan III, both of which position dairy as a key pillar of agro-industrialisation. Growth has been fuelled by the government’s targeted initiatives, including the provision of cold chain facilities and milk collect

In 2024, couples with children were the leading household type in Uganda, reflecting traditional family values and a preference for larger families. However, the birth rate is declining, due to urbanisation, and improved education and healthcare. Over 2024-2029, the number of households is forecast to grow by 19.9%, with single person households expanding the fastest. Urban areas are facing increased pressure on infrastructure and services.

Value sales of consumer health in Uganda rose in 2025, largely supported by urbanisation and the spending power of affluent consumers who account for the majority of packaged consumer health purchases. Urban areas remain the key source of sales, as low-income earners in rural regions often cannot afford pharmaceuticals and instead turn to traditional or natural medicine.