Luxury goods in 2024: The big picture
Luxury goods continues to see solid growth in current value terms in 2024. A slowdown in the Dutch economy has negatively impacted consumer confidence with more people adopting a cautious attitude towards spending.
2024 key trends
The consumer base for luxury goods is expanding in the Netherlands which is helping to fuel growth. The number of wealthy adults in the Netherlands continues to rise with approximately 4% of the population being millionaires.
Competitive landscape
Global car manufacturers BMW, Mercedes-Benz, Tesla, Audi, Land Rover and Porsche occupy the leading positions in luxury goods in the Netherlands with Tesla in particular benefiting from the strong demand for electric vehicles. Aside from car manufacturers, established global manufacturers of luxury goods such as Ralph Lauren Netherlands BV, The Swatch Group Ltd and LVMH Moët Hennessy Louis Vuitton BV continue to hold leading positions, with these three companies leading sales of personal luxury in 2024.
Retailing developments
The distribution for luxury goods continues to shift towards non-store retailing although the presence of physical outlets to view products remains important for consumers as part of the shopping experience. E-commerce remains one of the most dynamic distribution channels in 2024, picking up share across all categories.
What next for luxury goods?
Luxury goods is predicted to see positive growth during the forecast period. Population growth and an increasing consumer interest in luxury goods and experiential luxury as a source of self-indulgence are set to influence this trend, coupled with an anticipated improvement in the Dutch economy which would lead to an increase in disposable income.
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Overview:
Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Experiential Luxury
- Luxury Hotels
- Fine Wines/Champagne
- Premium and Luxury Cars
- Personal Luxury
- Designer Apparel and Footwear
- Luxury Eyewear
- Luxury Jewellery
- Luxury Leather Goods
- Luxury Portable Consumer Electronics
- Luxury Timepieces
- Luxury Writing Instruments and Stationery
- Super Premium Beauty and Personal Care
If you're in the Luxury Goods industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Luxury Goods in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Luxury Goods in Netherlands?
- Which are the leading brands in Luxury Goods in Netherlands?
- How are products distributed in Luxury Goods in Netherlands?
- How important is tourism in evaluating demand for Luxury Goods in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Luxury Goods in the Netherlands
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
Experiential Luxury in the Netherlands
KEY DATA FINDINGS
Experiential luxury benefiting from influx of affluent tourists and rising domestic demand
Sustainability and AI having a growing influence on the strategies of hotel operators
Luxury hotels facing increasing competition from new and novel alternative lodging options
Aspirational Dutch consumers could present new booking opportunities
New luxury hotels set to boost sales
More luxury goods brands expected to venture into opening luxury hotels in the Netherlands
Fine Wines/Champagne and Spirits in the Netherlands
KEY DATA FINDINGS
Sales benefiting from increasing consumer sophistication
Premiumisation trend takes root in alcohol drinks
Luxury spirits seeing growing appeal among younger consumers
Changing drinking habits and an increase tourism set to be key growth drivers
Commitment to increase champagne consumption
E-commerce expected to make further inroads as consumers look for the best value
Premium and Luxury Cars in the Netherlands
KEY DATA FINDINGS
An improving economy and a shift towards electric vehicles key growth drivers in 2024
SUVs maintain their popularity while temporary showrooms prove a popular marketing tool
Brand loyalty, event marketing and special offers influence consumer purchasing decisions
Positive outlook for premium and luxury cars
Electric and hybrid cars set to drive growth over the forecast period
Building brand awareness for future generations
Personal Luxury in the Netherlands
KEY DATA FINDINGS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
Bright outlook for personal luxury as players adapt their offering to a changing world
E-commerce set to play a growing role in personal luxury
Dutch brands praised for their sustainability and good design
The following categories and subcategories are included:
Luxury Goods
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- Luxury Foodservice
- Luxury Hotels
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
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- Premium and Luxury Cars
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- Men's Designer Apparel
- Women's Designer Apparel
- Designer Childrenswear
- Designer Clothing Accessories and Hosiery
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- Children's Designer Footwear
- Men's Designer Footwear
- Women's Designer Footwear
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- Luxury Spectacle Frames
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- Men's Luxury Sun Glasses
- Women's Luxury Sun Glasses
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- Luxury Costume Jewellery
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- Men's Luxury Fine Jewellery
- Women's Luxury Fine Jewellery
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- Men's Luxury Bags and Small Leather Goods
- Women's Luxury Bags and Small Leather Goods
- Luxury Travel Goods
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- Luxury Wearables Electronics
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- Men's Luxury Timepieces
- Women's Luxury Timepieces
- Luxury Writing Instruments and Stationery
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- Super Premium Colour Cosmetics
- Super Premium Fragrances
- Super Premium Skin Care
- Other Super Premium Beauty and Personal Care
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Luxury Goods
This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Luxury Goods research and analysis database.
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