PROSPECTS AND OPPORTUNITIES
Robust growth for dietary supplements
Dietary supplements is set to register healthy growth over the forecast period as consumers look to improve their general health and wellbeing. Fast paced lifestyles and the desire to take preventive action and boost energy levels is likely to sustain demand for supplements to complement a balanced diet.
Influencers will play a growing role in digital channels
The use of medical influencers is being acknowledged by retailers as a mean to increase education regarding lifestyles and products. Holland & Barrett introduced a series of podcasts in 2025 featuring Dr van der Bos, a dermatologist that gives advice in terms of skin care, beauty and prevention.
Rising competition from homoeopathic products
Dietary supplements will continue to face competition from homoeopathic remedies which enjoy a long established presence and popularity in the Dutch market. Consumers increasingly view these natural products as a credible alternative to conventional medicines, thereby bolstering their appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Netherlands?
- Which are the leading brands in Dietary supplements in Netherlands?
- How are products distributed in Dietary supplements in Netherlands?
- How has the regulatory and operating environment for Dietary supplements changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in the Netherlands - Category analysis
KEY DATA FINDINGS
Proactive and preventative health care supports dietary supplements
Omega Pharma BV leads a highly fragmented landscape
Retail e-commerce bolsters its position
Robust growth for dietary supplements
Influencers will play a growing role in digital channels
Rising competition from homoeopathic products
Consumer Health in the Netherlands - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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