PROSPECTS AND OPPORTUNITIES
Greater focus on segmentation, with dietary supplements differentiated according to lifestyle, age and gender
The market for dietary supplements in the Netherlands will continue to expand over the forecast period, supported by an ageing population and a shift towards preventative health measures amongst younger consumers. While there is a degree of maturity, manufacturers will actively invest in product diversification and introduce more segmented options.
Continued product innovation in the form of higher dose formats
Product innovation in the dietary supplement market will be increasingly marked by the introduction of higher-dose formulas and a variety of formats, including liquid capsules and gummies. One notable example is A Vogel, a prominent domestic brand in herbal supplements, which launched three new products in late 2023 to promote wellness and manage stress during the hectic December holiday season.
Growing competition from homoeopathic products
Dietary supplements will continue to face competition from homoeopathic remedies which enjoy a long established presence and popularity in the Dutch market. Consumers increasingly view these natural products as a credible alternative to conventional medicines, thereby bolstering their appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Netherlands?
- Which are the leading brands in Dietary supplements in Netherlands?
- How are products distributed in Dietary supplements in Netherlands?
- How has the regulatory and operating environment for Dietary supplements changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in the Netherlands - Category analysis
KEY DATA FINDINGS
Continued growth for dietary supplements, despite rising unit prices
Growing interest in magnesium-based supplements, probiotics and plant-based alternatives
Rising competition in dietary supplements, with private label addressing needs of price conscious consumers
Greater focus on segmentation, with dietary supplements differentiated according to lifestyle, age and gender
Continued product innovation in the form of higher dose formats
Growing competition from homoeopathic products
Consumer Health in the Netherlands - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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