PROSPECTS AND OPPORTUNITIES
Sales to benefit from an ageing and increasingly health-conscious population
Dietary supplements is projected to see strong and steady growth over the forecast period in value terms (at constant 2025 prices). Sales should continue to benefit from the growing focus on preventative health, alongside an expected improvement in the economy, as well as demographic factors, such as Poland’s ageing population.
Rising incomes should encourage experimentation, but value will remain key
Looking ahead to 2026, Polish consumers are expected to show greater financial confidence following years of cautious spending. This should create opportunities for premium innovations within dietary supplements, including new formulations, formats and ingredients, with consumers likely to be more willing to experiment as their incomes rise.
Online and offline visibility and women’s health two areas of focus
With nearly 23,000 new dietary supplements notified to the GIS (Main Sanitary Inspectorate) annually between 2020 and 2024, the market is extremely saturated. Visibility in search results, online marketing, price-comparison platforms and social media, will become increasingly essential to standing out in the competitive space.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Poland?
- Which are the leading brands in Dietary supplements in Poland?
- How are products distributed in Dietary supplements in Poland?
- How has the regulatory and operating environment for Dietary supplements changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Poland - Category analysis
KEY DATA FINDINGS
Increasing health awareness boosting demand for dietary supplements
Multi-channel ecosystem driving distribution
Trendy categories rotate fast, driven by digital culture
Sales to benefit from an ageing and increasingly health-conscious population
Rising incomes should encourage experimentation, but value will remain key
Online and offline visibility and women’s health two areas of focus
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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