PROSPECTS AND OPPORTUNITIES
Ongoing growth for dietary supplements, with further opportunities ahead
Value sales of dietary supplements will maintain a positive performance over the forecast period, with pharmacies expected to actively promote the sales of these products, and with availability and wider ranges of options forecast to grow further. Overall, this category still has further scope for growth over the coming years, which will be additionally supported by the expansion of pharmacy chains across the country, making dietary supplements more accessible for wider ranges of consumers.
Specifically targeted supplements expected to rise in popularity
The assortment of products in dietary supplements will expand further over the forecast period. For example, with supplements targeted to a specific goal, such as weight loss support, anti-stress, etc.
Increasing health-awareness will underpin ongoing sales
Increasing health-awareness is expected to be the major driver of dietary supplements’ growth and development over the forecast period. Health and wellness trends are expected to become stronger in Georgia over the forecast period, with consumer education about and interest in their areas developing further, thus supporting stronger sales of products offering preventative health solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Georgia?
- Which are the leading brands in Dietary supplements in Georgia?
- How are products distributed in Dietary supplements in Georgia?
- How has the regulatory and operating environment for Dietary supplements changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Georgia - Category analysis
KEY DATA FINDINGS
Dietary supplements perform well, with further scope for growth
Solgar maintains lead, while Amvilab increases its availability
Pharmacies remain the most popular outlets, thanks to ongoing expansion of the channel
Ongoing growth for dietary supplements, with further opportunities ahead
Specifically targeted supplements expected to rise in popularity
Increasing health-awareness will underpin ongoing sales
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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