PROSPECTS AND OPPORTUNITIES
Only low growth predicted for dietary supplements
Dietary supplements is set to see only minimal volume growth during the forecast period, hampered by high unit prices pushing local consumers to prioritise other products. However, as local consumers become more knowledgeable about dietary supplements, there is opportunity for players to launch tailored and targeted solutions for specific ailments and age groups - with rising awareness of different benefits and functionality of different dietary supplements rising across the forecast period, consumers are expected to select more such specified options.
Private label will benefit from currently small presence within category
Across the world, private label often has a strong presence in eye care. However, in Lithuania, to date the category is dominated by brands.
Combination products to see rising demand, while joint health holds potential
Combination dietary supplements will continue to account for significant share, and will see further growth during the forecast period, with vitamin B and magnesium combos being particularly popular. Meanwhile, dietary supplements for joint health should show positive development across the forecast period, boosted by the ageing society in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Lithuania?
- Which are the leading brands in Dietary supplements in Lithuania?
- How are products distributed in Dietary supplements in Lithuania?
- How has the regulatory and operating environment for Dietary supplements changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Lithuania - Category analysis
KEY DATA FINDINGS
Stable growth for dietary supplements
Fish oils goes from strength to strength and eye health sees further expansion
Direct selling remains relevant in a fragmented landscape
Only low growth predicted for dietary supplements
Private label will benefit from currently small presence within category
Combination products to see rising demand, while joint health holds potential
Consumer Health in Lithuania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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