PROSPECTS AND OPPORTUNITIES
Digestive health and the ageing population will drive sustained growth in dietary supplements
Value sales of dietary supplements are expected to rise in Greece over the forecast period overall. Sales are forecast to grow steadily, with probiotics and magnesium continuing to serve as key growth drivers.
Digital marketing is set to expand, but in-store promotion remains key for older consumers
There is limited potential for innovation in dietary supplements through digital and technological advancements. However, manufacturers are expected to increasingly adopt digital tools for their marketing strategies, as consumers now frequently rely on the internet to research products, especially those not directly recommended by a healthcare professional.
Preventive health will support sales of dietary supplements for specific concerns
Across the forecast period, health and wellness will continue to be a key driver of growth in dietary supplements, with more consumers turning to these products to support general wellbeing or to address specific needs, reflecting a broader shift towards prevention over treatment.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Greece?
- Which are the leading brands in Dietary supplements in Greece?
- How are products distributed in Dietary supplements in Greece?
- How has the regulatory and operating environment for Dietary supplements changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Greece - Category analysis
KEY DATA FINDINGS
Rising prices and specialised needs fuel value growth in dietary supplements
Green Import retains its lead in 2025 while Healthcode IKE increases its share
Pharmacies remain dominant despite rising competition from retail e-commerce and parapharmacies
Digestive health and the ageing population will drive sustained growth in dietary supplements
Digital marketing is set to expand, but in-store promotion remains key for older consumers
Preventive health will support sales of dietary supplements for specific concerns
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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