PROSPECTS AND OPPORTUNITIES
Demographics and positioning to shape trends within dietary supplements
Greece’s ageing population trend creates growth opportunities for certain dietary supplements. For example, combination dietary supplements for joint and bone health benefit from this demographic trend.
Probiotic, other herbal/traditional and magnesium offerings to remain key growth drivers
The consumer base for probiotics and consumer awareness of their benefits are set to continue to grow over the forecast period. Moreover, consumers who start to use probiotic supplements tend to continue to use them rather than trial and then stop.
Pharmacies to retain leadership while parapharmacies are set to gain momentum
E-commerce is well placed to grow its already high retail value share in dietary supplements over the forecast period. Nonetheless, pharmacies remains the key channel, underpinned by a very high per capita presence in Greece.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Greece?
- Which are the leading brands in Dietary supplements in Greece?
- How are products distributed in Dietary supplements in Greece?
- How has the regulatory and operating environment for Dietary supplements changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Greece - Category analysis
KEY DATA FINDINGS
Price increases drive retail value growth amid uneven retail volume development
Probiotic supplements enjoy momentum
Magnesium drives the growth in minerals
Demographics and positioning to shape trends within dietary supplements
Probiotic, other herbal/traditional and magnesium offerings to remain key growth drivers
Pharmacies to retain leadership while parapharmacies are set to gain momentum
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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